Profit + Purpose, How Social Innovation Is Transforming Business for Good by Westaway, Kyle -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Acknowledgments Introduction

Moving Beyond Shareholder Value Moving Beyond Giving A Better Way Forward Can I Really Do Well and Do Good? How Social Enterprises are Leading the Way What Sets These Social Enterprises Apart? Behind the Scenes

Chapter One: Discover Through Curiosity

Identifying the Problem of Eyeglasses Recognizing the Right Problem for You A New Kind of Marketplace Method to Their Madness Inspiration at a Sleepy Roadside Stand Innovation from Within The Bumpy Path to Innovation Africa's Moonshot Key Takeaways

Chapter Two: Design with Humility

Bringing Brilliant Design to the Poor Letting the Users Guide You Discovering You Need to Pivot Don't Underestimate the Challenges of Distribution You Don't Need to be an Expert Embracing Challenges User Testing has Many Benefits Knowing What to Outsource Finding Early Adopters Takes Work Creating Demand Good News Travels Slow Key Takeaways

Chapter Three: Build with Hustle

The Intuitive Hustle The Strategic Hustle Best Laid Plans Beating the Burn Rate Simple and Sincere can Work Wonders Key Takeaways

Chapter Four: Fund Through Commitment

Promoting a New Version of Capitalism When Profit Trumps Purpose The Benefits of the Benefit Corporation The True Cost of Free Money Smart Crowdfunding Kickstart Follow-On Funding Going to the Well Embrace 2.0 Vision Capital Not Having to Ask for Money Again Investing in the Ecosystem Key Takeaways

Chapter Five: Connect with Authenticity

Values Drive the Brand Establishing the Brand Hierarchy Give Them a Delightful Experience Reworking One for One Offer Delightful Experiences Selective Partnerships Hit the Road Jack The Marketing Method to the Madness Don't Talk at Your Customers, Listen to Them Building a Community Press Coverage Trumps Ads Build Momentum with a Pre-Launch Campaign Key Takeaways

Chapter Six: Scale Through Community

Making a Mission Truly Meaningful Keeping on Top of Employee Engagement Wild Growth Keeping the Magic Alive The Limits of Hustle—Tough Decisions Selling Doesn't Necessarily Mean Selling Out A Road-Side Startup Goes Corporate Dumpster Diving A More Sustainable Supply Chain Learning from the Big Guys Becoming More Innovative Sticking With Strengths The Challenges of a New Location Your Reputation May Precede You, But You Need Community Support Key Takeaways

Chapter Seven: Evaluate with Honesty

Baking Metrics Into Your Process Considered Design Throw it Over the Wall Measuring Your Footprint Learning to Love Data Mining Hacking Education The Bigger you are, the More Data You Have Collecting Data Over Time Key Takeaways

Conclusion About the Website Index End User License Agreement