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Index
Praise
Title Page
Copyright Page
Dedication
Foreword
Introduction
1 - Capitalizing on Uncertainty
2 - Fair’s Fair
3 - What Goes Around: Reciprocity
4 - Crossing the Bounds of Reason: Rationality
5 - Reputation, Reputation, Reputation
6 - In Whom We Trust
7 - Playing to the Rules of the Game
8 - Predicting the Unpredictable
Conclusion
Acknowledgements
NOTES
INDEX
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