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Index
Competing with Unicorns
About the Pragmatic Bookshelf Table of Contents Early Praise for Competing with Unicorns Acknowledgments It’s Good to See You
How to Read This Book Definitions and Language Ready Player One?
Chapter 1: What’s Different About Startups
Startups Are from Mars The Learning Machine Enterprises Are from Venus The Expectation-Setting Machine What This Means for You Think Different
Chapter 2: Give Purpose with Missions
The Problem with Projects Enter the Mission Missions Engage the Team Missions Give People a Sense of Purpose Missions Better Align Incentives Example Mission Give Purpose
Chapter 3: Empower Through Squads
What Is a Squad? What Makes Squads Different? Product Managers Data Scientists Decoupled Architectures Autonomy, Empowerment, and Trust Tips for Leaders Q & A Empower
Chapter 4: Scale with Tribes
The Challenge of Scaling Principles of Scaling Tribes, Chapters, and Guilds Tribes Chapters Guilds Where Would You Like to Work? Q & A Scale Big but Stay Small
Chapter 5: Align with Bets
A Thousand Flowers Wilting Enter the Company Bet How Do They Work The Beauty of Working This Way Tips for Executing Make a Bet
Chapter 6: Working At a Tech Lead Company
The World Is Flat I’m Not Going to Tell You What to Do A Different Attitude Toward Money Don’t You Trust Me? All Information Is Defaulted to Open Can I Help You? Let Tech Lead
Chapter 7: Invest In Productivity
Create Productivity Squads Adopt Self-Service Models Host Hack Weeks Leverage Highly Technical Product Owners Have Higher Expectations Around Quality Utilize Internal Open Source Continuously Improve at All Levels Utilize Feature Flags Ship with Release Trains Make Tech First Class
Chapter 8: Learn with Data
Data Everywhere Instrument Your Product Experiment with A/B Tests Enter the Data Scientist Leverage Data
Chapter 9: Reinforce Through Culture
Different Companies Have Different Cultures Spotify Culture How Does Good Culture Feel? Core Beliefs Action Speaks Louder Than Words Swedishness Culture Matters
Chapter 10: Leveling Up—From There to Here
Drive with Purpose Think Strategic—Act Local Fund Teams, Not Projects Make Tech First Class Act More Like a Startup Embrace Small Autonomous Teams Copy with Context Lead by Example Empower and Trust Take Away the Excuses Final Words You May Be Interested In…
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