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Index
Competing with Unicorns
About the Pragmatic Bookshelf
Table of Contents
Early Praise for Competing with Unicorns
Acknowledgments
It’s Good to See You
How to Read This Book
Definitions and Language
Ready Player One?
Chapter 1: What’s Different About Startups
Startups Are from Mars
The Learning Machine
Enterprises Are from Venus
The Expectation-Setting Machine
What This Means for You
Think Different
Chapter 2: Give Purpose with Missions
The Problem with Projects
Enter the Mission
Missions Engage the Team
Missions Give People a Sense of Purpose
Missions Better Align Incentives
Example Mission
Give Purpose
Chapter 3: Empower Through Squads
What Is a Squad?
What Makes Squads Different?
Product Managers
Data Scientists
Decoupled Architectures
Autonomy, Empowerment, and Trust
Tips for Leaders
Q & A
Empower
Chapter 4: Scale with Tribes
The Challenge of Scaling
Principles of Scaling
Tribes, Chapters, and Guilds
Tribes
Chapters
Guilds
Where Would You Like to Work?
Q & A
Scale Big but Stay Small
Chapter 5: Align with Bets
A Thousand Flowers Wilting
Enter the Company Bet
How Do They Work
The Beauty of Working This Way
Tips for Executing
Make a Bet
Chapter 6: Working At a Tech Lead Company
The World Is Flat
I’m Not Going to Tell You What to Do
A Different Attitude Toward Money
Don’t You Trust Me?
All Information Is Defaulted to Open
Can I Help You?
Let Tech Lead
Chapter 7: Invest In Productivity
Create Productivity Squads
Adopt Self-Service Models
Host Hack Weeks
Leverage Highly Technical Product Owners
Have Higher Expectations Around Quality
Utilize Internal Open Source
Continuously Improve at All Levels
Utilize Feature Flags
Ship with Release Trains
Make Tech First Class
Chapter 8: Learn with Data
Data Everywhere
Instrument Your Product
Experiment with A/B Tests
Enter the Data Scientist
Leverage Data
Chapter 9: Reinforce Through Culture
Different Companies Have Different Cultures
Spotify Culture
How Does Good Culture Feel?
Core Beliefs
Action Speaks Louder Than Words
Swedishness
Culture Matters
Chapter 10: Leveling Up—From There to Here
Drive with Purpose
Think Strategic—Act Local
Fund Teams, Not Projects
Make Tech First Class
Act More Like a Startup
Embrace Small Autonomous Teams
Copy with Context
Lead by Example
Empower and Trust
Take Away the Excuses
Final Words
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