Political Campaigning in the U.S. by Jones, David A. -- Read -- Imperial Library of Trantor

Index

Cover Title Copyright Contents Figures, Tables, and Textboxes Preface About the Author 1 The Electoral Landscape

Nomination versus General General Election Phase Key Terms | Discussion Questions | Recommended Readings

2 Targeting, Persuasion, and Mobilization

Persuasion and Mobilization Targeting A Brief History of Targeting Key Terms | Discussion Questions | Recommended Readings

3 Voter and Candidate Research

Data Polling Opposition Research Key Terms | Discussion Questions | Recommended Readings

4 Earned Media

Newsworthiness Analytical Journalism Commercial Pressures Partisan Media Managing the News Assisting Reporters Spinning the Analysis Controlling Access Key Terms | Discussion Questions | Recommended Readings

5 Paid Media

Where to Air? What to Say? What Is the Message? When to Air? What Is the Impact? Key Terms | Discussion Questions | Recommended Readings

6 Social Media

Facebook Twitter Instagram and Snapchat YouTube Email Impact “Fake News” on Social Media Key Terms | Discussion Questions | Recommended Readings

7 The Ground Game

Field Offices Door-to-Door Canvassing Phone Calls Enthusiasm GOTV Effectiveness Limits Key Terms | Discussion Questions | Recommended Readings

8 Fundraising

Regulating Campaign Finance Outside Group Spending Candidate Fundraising “Dialing for Dollars” Fundraising Events Bundling Small-Dollar Donations Political Action Committees Key Terms | Discussion Questions | Recommended Reading

Conclusion Index