The Campaign Manager by Shaw, Catherine -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Preface How to Use This Handbook 1 - Precinct Analysis The Sinners, the Saints, and the Savables

Context of Neighborhood Independents The Undervote Finding Swing Voters

2 - The Campaign Team

The Campaign Committee Campaign Committee Packets The Treasurer The Campaign Manager The Campaign Chair or Co-Chairs Finding Volunteers Potential Volunteer Sources Volunteer Sign-Up Sheet

3 - The Campaign Brochure

Campaign Theme and Message Development Polling Brochure Development Campaign Slogans Logo Layout Voters’ Pamphlet

4 - The Volunteer Organization

Methodology Phone Banks Phone Bank Locations Clerical Workers Time Allotments for Volunteer Tasks

5 - Fund-Raising

Early Endorsements = Early Money = Early Media Buys Campaign Budget Direct Mail for Money Special Events Candidate Calls to Raise Money Calling for Money for Ballot Measures Raising Money on the Web The Campaign Finance Committee Tips for Successful Fund-Raising Fund-Raising Ideas That Take Less Than One Month of Preparation “Hey, Big Spender” The World’s Smallest Brochure: Direct Mail That Works Keeping Track of Donations

6 - Lawn Signs

To Be or Not to Be Logo and General Information Location, Location, Location Preparing for the First Day Field Signs Maintenance of Signs Lawn Sign Removal Bumper Stickers and Buttons

7 - Targeting Voters

Finding the Likely Voter Partisan Gaps Canvassing Direct Mail Tracking Polls

8 - Media

Print Media: Paid and Unpaid Fielding Questions from the Press Radio and Television Choosing Your Media Specialist or Team Web Page and YouTube

9 - The Candidate

The Lay of the Land Packaging the Candidate Stay on Your Message Outsider Campaign Versus Incumbent Campaign Debates Fielding Negative Questions Developing Your Public Speaking Skills Write-In, Third-Party, and Nonpartisan Candidates Media and the Candidate Negative Campaigning Ten Dos and Don’ts of Attacks Thank-You Notes

10 - The Issue-Based Campaign

Initiative and Referendum Local Preemption Polling and the Issue-Based Campaign Speakers’ Bureau Recall A Petition Is Pulled! Saving Our Libraries Investing in Education Packaging the Issue-Based Campaign Flies in the Ointment: The Double Majority, Independents, and the Super Majority The State Initiative and Referendum Process

11 - Getting Out the Vote (GOTV)

The Essentials Identifying Your Voters Last-Minute Efforts to Persuade Voters Poll Watching Phoning The Absentee Ballot and Early Vote Vote by Mail Organizing the GOTV Phone Banks

12 - The Campaign Flowchart

Setting Up a Preliminary Flowchart Finalizing the Flowchart The Campaign Calendar

13 - After the Ball

Facing Election Night Retiring a Campaign Debt

Afterword Notes Appendix About the Author Index Copyright Page