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Index
Cover Page
Title Page
Copyright Page
Contents
Introduction: Is Sustainability Sustainable?
Part I Going Green: From Kyoto to Copenhagen
Chapter 1 Green Is Everywhere: The Proliferation of Green Projects
The Green Revolution
Managing the Change to Green
Final Thoughts
Chapter 2 Is It Worth It?: The Value of Green Projects
The Green Slump
Green Washing
Change Toward Green
Value Redefined
Why Now?
The Chain of Impact for Green Projects
The Problem with Current Measurement and Evaluation Systems—and How to Improve Them
Green Leadership: Getting Results
Challenges Along the Way
Final Thoughts
Chapter 3 Investment Strategies: How Companies Approach the Green Investment
Strategy 1: Avoid the Investment
Strategy 2: Invest the Minimum
Strategy 3: Invest with the Rest
Strategy 4: Invest Until it Hurts
Strategy 5: Invest as Long as There is a Payoff
Final Thoughts
Chapter 4 The ROI Methodology: A Brief Overview
Results Framework
Results Framework and Business Alignment
Benefits of Developing the Chain of Impact
The ROI Process Model
Operating Standards and Philosophy
Application and Practice
Implementation
Benefits of Applying the ROI Methodology
Final Thoughts
Chapter 5 Project Positioning: Beginning with Objectives in Mind
Creating Business Alignment
Determining the Potential Payoff
Determining Business Needs
Determining Performance Needs
Determining Learning Needs
Determining Preference Needs
Developing Objectives for Green Projects and Programs
Case Study Examples
Final Thoughts
Part II The Value of Measuring ROI: The Antidote to “Green-Sky” Thinking
Chapter 6 Measuring Reaction, Perceived Value, and Learning
Why Measure Reaction and Perceived Value?
Sources of Data for Measuring Reaction
Areas of Feedback
Data Collection Timing for Measuring Reaction
Data Collection Methods for Measuring Reaction
Use of Reaction Data
Why Measure Learning?
Challenges and Benefits of Measuring Learning
Learning Measurement Issues
Data Collection Timing for Measuring Learning
Data Collection Methods for Measuring Learning
Use of Learning Data
Final Thoughts
Chapter 7 Measuring Application, Implementation, and Impact
Why Measure Application and Implementation?
Application Measurement Issues
Sources of Data for Measuring Learning
Data Collection Timing for Measuring Application
Data Collection Methods for Measuring Application
Barriers to Application
Use of Application Data
Why Measure Impact?
Impact Measurement Issues
Data Collection Methods for Measuring Impact
Considerations for Selecting Data Collection Methods
Measuring the Hard to Measure
Final Thoughts
Chapter 8 Isolating the Impact of Green Projects
Why the Concern About Isolating Project Impact?
Preliminary Issues
Methods to Isolate the Impact of Projects
Considerations When Selecting Isolation Methods
Final Thoughts
Chapter 9 Converting Impact Data to Money
Why the Concern About Converting Data to Monetary Values?
Five Steps to Convert Data to Money
Five Steps to Convert Data in Practice
Methods to Convert Impact Measures to Money
Considerations When Selecting Data Conversion Methods
Intangible Benefits of Green Projects
Final Thoughts
Chapter 10 Calculating the ROI: Comparing Costs and Monetary Benefits
Why the Concern About Project Costs?
Fundamental Cost Issues
Fully-Loaded Cost Profile
Cost Classifications
The ROI Calculation
ROI Misuse
ROI Targets
Intangibles Revisited
Other ROI Measures
Final Thoughts
Part III The Green Scorecard at Work
Chapter 11 Reporting Results
Why the Concern About Communicating Results?
Principles of Communicating Results
The Process for Communicating Results
The Green Scorecard
Final Thoughts
Chapter 12 Implementing and Sustaining ROI
Why the Concern About Implementing and Sustaining ROI?
Implementing the Process: Overcoming Resistance
Assessing the Climate for Measuring ROI
Developing Roles and Responsibilities
Establishing Goals and Plans
Revising or Developing Policies and Guidelines
Preparing the Project Team
Initiating ROI Projects
Preparing the Clients and Executives
Removing Obstacles
Monitoring Progress
Final Thoughts
References
Index
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