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Index
Cover Page Title Page 1 Know a Good Deal When You See It 2 Appreciate What It Takes to Succeed 3 Be Who You Are, Not Who You Think 4 Put Yourself in the Investor’s Shoes 5 How to Pitch a Good Idea—and How Not To 6 Why Pitches Go Wrong 7 Believe in Yourself 8 Having One Good Idea Is Never Enough 9 Why You Should Work for Free—Sometimes 10 The Power of Money and the Importance of Passion 11 Embrace Chaos 12 Seize Opportunity 13 Learn from Failure, Profit from Change 14 Be Your Own Boss 15 Your Customers Always Come First 16 Honesty Is Still the Best Policy 17 The World—and Your Business—Doesn’t Need Another You 18 Be the Hot Dog Supplier, Not the Hot Dog Stand 19 Train for a Marathon, Prepare for a Sprint 20 Why It’s Hard for Good Soldiers to Make Great Businesspeople 21 When Necessary, Burn the Ships 22 Don’t Bank on the Banks 23 How Less Can Become More 24 Prepare to Wear the Black Hat 25 How to Play Hardball Without Feeling Bad 26 Recognize the ABCs of MBAs 27 Put Your Money on the Driven Businessperson 28 The Quality of Your Performance Depends on the Quality of Your Competition 29 Forget a Balanced Life 30 Never Start a Business You Can’t Run Yourself 31 Everything in Life Involves Selling Something 32 Everyone in Your Organization Should Be a Salesperson 33 Have Fun 34 Look Good 35 Follow the Three Commandments 36 The Best People Don’t Always Apply for the Job 37 Humility Is More Effective than Arrogance 38 Know What You Need to Know 39 Foster an Epidemic of Enthusiasm 40 If They Can’t Catch You, They Can’t Squash You 41 Never Accept the First Offer 42 Listen to Your Heroes 43 Why You Shouldn’t Pay Yourself the Most 44 Fly Your Hopes, but Walk Your Expectations 45 Keep Your Eyes Fixed on the Road Ahead 46 A Vague Sense of Dissatisfaction 47 Ensure Support in Your Home Life 48 Money Will Change You 49 Change What You Can, Tolerate What You Must 50 There Is No Finish Line Copyright About the Publisher
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