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Index
Acknowledgments About Me The “Coolness Points” Strategy How to Rock a Sales Meeting & Business Development Meeting The Best Growth Strategy? Using Your Phone Build an Audience Build a Pre-Buzz Keep the momentum Get the Name Right The Proper Way to Diversify A Brand is only as Strong as its Weakest Touch Point Give the Spotlight to your People Hard Work Does Not Necessarily Equal Results Push-and-pull Don’t Discount Your Brand The Power of Storytelling Finding Your Perfect Price Point Make Sure to Spend Time with Customers It Pays to Say Thank You The Drug Dealer Strategy Long-Term Plans Are Useless The World is Not a Market What’s your position? Price Anchoring Strategy Location, Location, Location Think Inside the Box Put Your Boxing Gloves On Write it in one Sentence If There is No Need, Convince People There is One Marketing Should be About Sustainability Always Talk to the Decision Maker Great marketers Know Nothing This is the end Notes
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Chief Librarian: Las Zenow <zenow@riseup.net>
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