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Index
Cover
Title Page
Welcome
Dedication
Prologue: Bobbie Had a Nickel
Part One
Chapter 1. Sparky’s Big Machine
Chapter 2. The Mogul
Chapter 3. Bear Hugs and Poison Pills
Chapter 4. F-Bombs Away
Part Two
Chapter 5. Painfully Shy
Chapter 6. User Friendly
Part Three
Chapter 7. Win Win Win
Chapter 8. Bully Pulpit
Chapter 9. The CEO Has No Clothes
Chapter 10. The Unicorn
Part Four
Chapter 11. HOPE
Chapter 12. Time to Shine?
Chapter 13. Failing Fast
Epilogue: How Do You Solve a Problem Like Marissa?
Photos
Acknowledgments
About the Author
A Note on Sources
Bibliography
Newsletters
Table of Contents
Copyright
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