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Imperial Library
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Index
Cover
Title Page
Welcome
Dedication
Epigraph
SECTION I: How Scandal Has Changed (and How It Hasn’t)
Chapter 1. The Fiasco Vortex
Chapter 2. When Scandal Went to Sleep
Chapter 3. “Monetizing Humiliation”
Chapter 4. Brittle—Why and How Goliath Became David (Part 1—The Syndrome)
Chapter 5. Brittle—Why and How Goliath Became David (Part 2—The Mindset)
Chapter 6. Social Media Is the Problem, Rarely the Solution
SECTION II: Who Do You Think You’re Spinning?
Chapter 7. The Eight Most Baseless Crisis Management Clichés
Chapter 8. The Three Apologies
Chapter 9. The “Spindustrial” Complex
Chapter 10. The Myth of Reputation Management (Whatever That Means)
SECTION III: The Physics of Controversy
Chapter 11. Controversy Shortcuts and Cascades
Chapter 12. The Ingredients of Scandal
SECTION IV: Redefining What It Means to Win
Chapter 13. The Controversy “Iceberg”
Chapter 14. Fewer Gurus, More Grown-ups
Acknowledgments
About the Author
Newsletters
Table of Contents
Copyright
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