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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
1 Introduction
2 The End of a Loser, the Beginning of a Winner
3 It All Begins with Want
4 The Mooch Is a Human Being
5 Girard’s Law of 250
6 Don’t Join the Club
7 What Do You Do After You Sell Your Uncle Harry?
8 Fill the Seats on the Ferris Wheel
9 Girard’s Toolbox
10 Getting Them to Read the Mail
11 Hunting with Birddogs
12 Knowing What You’re Doing—and Why
13 Honesty Is the Best Policy
14 Facing the Customer
15 Selling the Smell
16 Espionage and Intelligence
17 Locking Them Up
18 Winning After the Close
19 All the Help You Can Get
20 Spending and Getting
21 There Is No Last Chapter
About the Author
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