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Index
Tragic Design: The Impact of Bad Product Design and How to Fix It
Foreword
Preface
About This Book
O’Reilly Safari
Comments and Questions
Acknowledgments
Jonathan
Cynthia
1. Introduction
The Interface that Killed Jenny
The Role and Responsibilities of Designers
The Client Paradox
Understanding and Identifying Hidden Costs
Conclusion
Key Takeaways
2. Design Can Kill
Stupid Errors Versus Stupid Users
Case Study 1: Therac-25
Interface Diagnosis
First issue
Second issue
Third issue
Testing Is Not Optional
Case Study 2: Ferry Crash in New York City
Use Appropriate Visual Feedback
Case Study 3: Ford Pinto
Diverging from the Original Question
Case Study 4: Flight 148
Alternatives to Modes
Fault Tree Analysis
Conclusion
Key Takeaways
3. Design Can Anger
Why Should You Care About Emotions?
Characteristics of Impolite Technologies
Impolite Technologies Are Selfish
Xbox’s frequent updates
Google Calendar event reminders
Impolite Technologies Are Lazy
Self-checkout
Impolite Technologies Are Gluttons
iTunes’s silent downloads
Impolite Technologies Are Attention Freaks
Case Study: Microsoft Office Assistant
Polite Technologies
Dark Patterns
Bait and Switch
Fake Content
Forced Continuity
Friend Spam
Misdirection
Roach Motels
Bonus: Trick Question
The Drawbacks
It can cost your company money
It will hurt other metrics
Winning the Argument
Persuasion Is Not Deception
Conclusion
Key Takeaways
4. Design Can Sadden
The “Dribbblelisation” of Our Users
Inadvertent Cruelty
Self-Blame and Humiliation
“Power User” Features
Shortcuts
Make the Settings are Understandable
Allowing for Abuse
How to Prevent Causing Sadness
Avoid Confusing a Change of Emotion with a Change of State in a Database
Don’t Underestimate the Power of Symbols
Remember that Every User Will Die
Use the Sad Sheriff
Reprioritize Feature Development
Organize Catastrophic Brainstorms
Change Your Usual Testing Scenarios
Raising the stress level
Performing usability testing in context
Design for Failure
Conclusion
Key Takeaways
5. Design Can Exclude
Accessibility
A Case for Accessible Design
It affects a lot of people
It is good for business
It benefits everyone
It’s required by law
It’s simply the right thing to do
Making Your Service Accessible
Don’t rely on color to convey information
Pick high-contrast text colors
Use alt text
Avoid text embedded in images
Provide context for hyperlinks
Simplify your textual content
Avoid automatic image sliders (or carousels)
Design accessible forms
Consider accessibility outside of the browser
Treat internet access as a human right
Inspiring Change Within Your Organization
Diversity, Inclusive Design, Design for All
Words, Powerful Words
Diversity-Conscious Design: Challenging the Status Quo
Injustice
Food Stamps
Parking Tickets
Prison Visiting
The Fate of a Nation
Conclusion
Key Takeaways
6. Tools and Techniques
Gather as Much Data as You Can
Search for People Who Hate Your Product
Quantitative Versus Qualitative: Going Above and Beyond Likert Scales
Learn to Recognize Emotions
Decoding Expressions of Emotion and Body Language
Presenting These Observations
Mapping Emotional Data
Plutchik’s wheel
Customer journeys
Conclusion
Key Takeaways
7. What We Can Do
What We All Can Do
Vote
Speak Up
Support Others
Share Good Examples
Start Your Own Company
Practice Empathy
Everyone Is a Designer
What Designers Can Do
Work Where You Are Needed
Learn to Raise Your Voice
Take a Stand
Be a Great Designer
Be a world-class communicator.
Use the user-centered design methodology.
Use data as ammunition.
Keep a student’s mindset.
Teach and mentor others.
Polish your process.
Take your time.
Be engaged.
Take a step back.
Branch out.
Contribute.
Ask who is losing and who is winning.
Stop Reading This Book... (Soon!)
What are you passionate about?
Allocate your time.
Find an outlet.
Tell a friend.
8. They Are Doing Good
Physical Good
Emotional Good
Inclusion
Justice
What Will You Do?
A. Companies, Products, and Links
About the Authors
Colophon
Index
Copyright
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