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Imperial Library
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Index
Title Page
Dedication
Copyright Page
Introduction
Part 1 - The Setup
Chapter 1 - Persuasion Basics
Chapter 2 - The Communication of Persuasion
Chapter 3 - The 10 Rules of Effective Persuasion
Part 2 - Persuasion Plays for Beginners
Chapter 4 - Conditioning and Modeling
Chapter 5 - Obedience and Authority
Chapter 6 - Thoughtful Persuasion
Chapter 7 - UnThoughtful Persuasion: Cues
Chapter 8 - The Two Step
Part 3 - Advanced Persuasion Plays
Chapter 9 - “Why? Because! ”: The Explanation Game
Chapter 10 - Consistency and Dissonance
Chapter 11 - Inoculation Theory
Chapter 12 - What You Don’t See Is What You Get
Part 4 - Payoffs
Chapter 13 - Prove It!
Chapter 14 - Persuasion Scripts
Chapter 15 - Graduation Day
Appendix A - Further Reading
Appendix B - Glossary
Index
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