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Imperial Library
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Index
Title Page
Copyright Page
Dedication Page
Contents
Acknowledgments
Foreword
Chapter 1 - Consumers: Born and Made
Chapter 2 - I Will Survive
Chapter 3 - Let's Get It On
Chapter 4 - We are Family
Chapter 5 - That's What Friends are For
Chapter 6 - Cultural Products: Fossils of the Human Mind
Chapter 7 - Local versus Global Advertising
Chapter 8 - Marketing Hope by Selling Lies
Chapter 9 - Darwinian Rationale for Consumer Irrationality
Chapter 10 - Darwin in the Halls of the Business School
Chapter 11 - Concluding Remarks
Notes
Index
Back Cover
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