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Index
Title Page
Copyright
Contents
Foreword
Introduction
1 The Innovator’s Method
2 Leadership in the Age of Uncertainty
3 Insight: Savor Surprises
4 Problem: Discover the Job-to-Be-Done
5 Solution: Prototype the Minimum “Awesome” Product
6 Business Model: Validate the Go-to-Market Strategy
7 Master the Pivot
8 Scale It
9 Making the Innovator’s Method Work for You
Conclusion: Turn Uncertainty into Opportunity
Appendix: An Overview of the Innovator’s Method
Notes
Acknowledgments
About the Authors
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