Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
PREFACE
CHAPTER 1 - You CAN Get Rich—But Yes, There Is a Catch
10 GIANT KEEP OUT! SIGNS ON THE ROAD TO YOUR ONLINE BUSINESS SUCCESS—THE FALSE BARRIERS
NOW FOR THE SIX DISABLING AND VERY REAL DANGERS TO YOUR ONLINE BUSINESS SUCCESS
CHAPTER 2 - How to Build a Quick and Profitable Product
THE TYPICAL DREAM IS USELESS
YOUR FIRST PRODUCT SHOULD BE ONE OF THESE
EXPLORE OTHER VARIATIONS ON A PROVEN THEME
APPEAL TO RABID HOBBYISTS
ANOTHER SCHOOL OF THOUGHT
AVOID THIS PITFALL
GET MY CHART
CHAPTER 3 - How to Create Content Cheaply and Easily
STAGE 1: CAPTURE THE RAW CONTENT
STAGE 2: EDIT THE CONTENT
STAGE 3: DELIVER THE CONTENT
THE EXCELLENT CONCEPT OF CONTINUITY
THE OPPORTUNITY ENGINEER
CHAPTER 4 - Getting Open for Business
THE SEVEN BASIC BUILDING BLOCKS TO A GOOD WEB SITE
GETTING WORK DONE FOR YOU
CHAPTER 5 - How to Get People to Raise Their Hands
MYTH NUMBER ONE: “IT’S ALL ABOUT TRAFFIC”
MYTH NUMBER TWO: “IT’S ALL ABOUT TARGETED TRAFFIC”
MYTH NUMBER THREE: “I’M WAITING FOR THE GAME CHANGER”
MYTH NUMBER FOUR: “IT’S ALL ABOUT COST PER LEAD”
THE MOVING PARTS OF A LEAD-GENERATION EFFORT
GREAT SOURCES FOR LEADS
CHAPTER 6 - How to Turn Prospects into Buyers
MISTAKE NUMBER ONE: INEFFECTIVE MARKETERS CONFUSE ATTENTION WITH SHOUTING
MISTAKE NUMBER TWO: INEFFECTIVE MARKETERS BOOST THEIR CLAIMS OUT OF ALL PROPORTION
MISTAKE NUMBER THREE: WITH INEFFECTIVE MARKETERS, IT′S ALL ABOUT THEM AND NOT ...
MISTAKE NUMBER FOUR: INEFFECTIVE MARKETERS ASK YOU TO BUY TOO SOON
MISTAKE NUMBER FIVE: INEFFECTIVE MARKETERS DO NOT INCLUDE A CALL TO ACTION AND ...
MISTAKE NUMBER SIX: INEFFECTIVE MARKETERS FURTHER ERODE TRUST BY CREATING FAKE DEADLINES
MISTAKE NUMBER SEVEN: INEFFECTIVE MARKETERS SPEAK TO AUDIENCES, NOT TO INDIVIDUALS
THE EIGHT MONEY QUESTIONS: ANSWER THESE AND YOUR PRODUCT WILL SELL
CHAPTER 7 - Relationships Equal Revenues
AUTORESPONDERS VERSUS BROADCAST E-MAILS
FOUR TIPS FOR BUILDING PROFITABLE RELATIONSHIPS THROUGH E-MAIL
OTHER WAYS TO STAY CLOSE TO YOUR CUSTOMERS
CHAPTER 8 - The Secrets to an Upward Profit Spiral
STEP ONE: INSTALL MEASURING DEVICES
STEP TWO: DETERMINE WHY NONBUYERS DON’T BUY, AND ADJUST YOUR SITE ACCORDINGLY
STEP THREE: TEST EVERYTHING
CHAPTER 9 - The “I” Factor
INDEX
← Prev
Back
Next →
← Prev
Back
Next →