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Index
Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of Illustrations and Boxes
Preface
PART ONE: INTRODUCING PUBLIC OPINION
1 | The Meanings of Public Opinion
Why Study Public Opinion?
The Meaning of Public Opinion
Dimensions of Public Opinion
Which Meaning of Public Opinion Is Best?
2 | The History of Public Opinion
Why Does History Matter?
Pre-Enlightenment Philosophies of Public Opinion
Public Opinion in the Age of Revolution
Public Opinion Theories: The Late Nineteenth and Early Twentieth Centuries
The Social History of Public Opinion: Expression and Measurement
Pre-nineteenth-century Opinion Communication Techniques
3 | Methods for Studying Public Opinion
Survey Research: Aggregating Individual Opinions
Focus Groups: Using Group Dynamics to Measure Public Opinion
Experimental Methods and Opinion Research
Content Analysis of Mass Media: “Archives” of Public Opinion
Conclusion
PART TWO: THEORIES OF PUBLIC OPINION
4 | Public Opinion and Democratic Theory
Why Theories?
Meanings and Mechanisms of Democracy
Normative Theories of Democracy and the Problem of Democratic Competence
Empirical Theories of Public Opinion and Policy
Elements of Democratic Competence
Conclusion
5 | Psychological Perspectives on Public Opinion
Speaking the Language: Beliefs, Values, Attitudes, and Opinions
Early Theories of Attitude Formation and Change: The Legacies of Behaviorism
Cognitive Processing: What Happens When People Think
Consistency and Judgmental Theories: Attitudes Come in Packages
Motivational Theories: Same Attitude, Different Reason
Links Between Attitudes and Behavior: What People Think and What They Do
Emotions and Attitudes
Conclusion
6 | Stereotyping, Social Norms, and Public Opinion
Attribution Theory
Stereotyping
Social Norms
Sociological Accounts of Opinion: Traces of In-Group Conformity?
Conclusion
7 | Perception and Opinion Formation
The Limits of Perception
Perception and Opinion: Socialization and Social Comparison
Perception and Public Opinion Formation
Public Opinion as a Social Process
Conclusion and Implications for the Future
8 | Economic Approaches
Induction and Deduction
Economic Explanations and Rational Choice Perspectives
Rational Choice and Psychology
Conclusion
PART THREE: PUBLIC OPINION IN CONTEXT
9 | Content and Conflict in Public Opinion
The Public’s Level of Political Knowledge
American Public Opinion: Consensus and Contestation
Understanding American Attitudes about Race
Conclusion
10 | Public Opinion and Policymaking
Constraint, Impulsion, or Irrelevance?
Testing Policy Responsiveness
Changes and Variations in Responsiveness to Public Opinion
Is Government Responsiveness to Public Opinion Democratic?
Conclusion
11 | Mass Media, Campaigning, and the Public
Communication, Mass Media, and Public Opinion: Early Development and Perspectives
Who Decides What the Media Present?
The Effects of Mass Media on Public Opinion
Reconsiderations of Media Effects
Campaigning and Opinion Change
Election Campaigns
Conclusion: How Well Do the Media Serve Public Opinion?
12 | Looking Ahead
Index
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