Chutzpah & Chutzpah by Goode, Simon -- Read -- Imperial Library of Trantor

Index

Title page Copyright page Dedication page AUTHORS’ NOTE CONTENTS Foreword by John Tylee Introduction 1. Name the first advertising agency that comes into your head 2. The reality of illusion 3. A higher way to hire 4. A great salesman will always drink his own urine 5. Don’t just do it, do it first 6. ‘...And then the cat kisses the mouse...’ 7. There’s no business like new business 8. The missionary position 9. ‘Sometimes, Maurice, I can’t believe we came from the same womb!’ Saatchi & Saatchi timeline Picture credits About the authors Index

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