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Index
Cover Title Page Copyright About the author Preface Introduction: What is innovation and why do we need it? Part I: A process for innovation
Chapter 1: Think
Prioritise thinking What do you think about? Identifying opportunities for innovation Habitual thinking Eight ways to break out of habitual thinking Four reasons why we don't think enough
Chapter 2: Value
Ideas are like balloons Hold the phone Listen sometimes, don't listen sometimes
Chapter 3: Use
Do the next thing Find the end point of each idea Bring in other people Sometimes you need to persist
Chapter 4: How to pitch an idea
Why a pitch is important Who should pitch? What are you trying to achieve? What you say How you say it
Chapter 5: Innovation in your own life
Think Value Use What about you?
Part II: Creating an innovative organisation
Chapter 6: How success and growth can discourage innovation
The role of management Outsourcing creativity
Chapter 7: How do you get people to think?
Make it clear it's part of the job Quantity not quality
Chapter 8: If you think innovation is important, act like it's important
Innovation campaigns Tell people what you want them to do How much direction do you give? What if someone says ‘I can't'?
Chapter 9: Valuing ideas
Pitch ideas to a person, not an email address Thank people for bad ideas
Chapter 10: Using ideas
Set up a process
Chapter 11: Reach right down
Conclusion: The adventure of innovation Notes
Preface Introduction Chapter 1 Chapter 3 Chapter 4 Chapter 5 Chapter 7
Acknowledgements Index Advert EULA
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