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Index
Praise
ALSO BY DONALD A. NORMAN
Title Page
Dedication
PROLOGUE
PART ONE - The Meaning of Things
CHAPTER ONE - Attractive Things Work Better
Three Levels of Processing: Visceral, Behavioral, and Reflective
Focus and Creativity
The Prepared Brain
CHAPTER TWO - The Multiple Faces of Emotion and Design
Working with the Three Levels
Objects That Evoke Memories
Feelings of Self
The Personality of Products
PART TWO - Design in Practice
CHAPTER THREE - Three Levels of Design: Visceral, Behavioral, and Reflective
Visceral Design
Behavioral Design
Reflective Design
A Case Study: The National Football League Headset
The Devious Side of Design
Design by Committee Versus by an Individual
CHAPTER FOUR - Fun and Games
Designing Objects for Fun and Pleasure
Music and Other Sounds
Seduction at the Movies
Video Games
CHAPTER FIVE - People, Places, and Things
Blaming Inanimate Objects
Trust and Design
Living in an Untrustworthy World
Communications That Serve Emotion
Always Connected, Always Distracted
The Role of Design
CHAPTER SIX - Emotional Machines
Emotional Things
Emotional Robots
Affect and Emotion in Robots
Machines That Sense Emotion
Machines That Induce Emotion in People
CHAPTER SEVEN - The Future of Robots
The Future of Emotional Machines and Robots: Implications and Ethical Issues
EPILOGUE
Acknowledgements
Notes
References
Index
Copyright Page
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