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Index
Praise ALSO BY DONALD A. NORMAN Title Page Dedication PROLOGUE PART ONE - The Meaning of Things
CHAPTER ONE - Attractive Things Work Better
Three Levels of Processing: Visceral, Behavioral, and Reflective Focus and Creativity The Prepared Brain
CHAPTER TWO - The Multiple Faces of Emotion and Design
Working with the Three Levels Objects That Evoke Memories Feelings of Self The Personality of Products
PART TWO - Design in Practice
CHAPTER THREE - Three Levels of Design: Visceral, Behavioral, and Reflective
Visceral Design Behavioral Design Reflective Design A Case Study: The National Football League Headset The Devious Side of Design Design by Committee Versus by an Individual
CHAPTER FOUR - Fun and Games
Designing Objects for Fun and Pleasure Music and Other Sounds Seduction at the Movies Video Games
CHAPTER FIVE - People, Places, and Things
Blaming Inanimate Objects Trust and Design Living in an Untrustworthy World Communications That Serve Emotion Always Connected, Always Distracted The Role of Design
CHAPTER SIX - Emotional Machines
Emotional Things Emotional Robots Affect and Emotion in Robots Machines That Sense Emotion Machines That Induce Emotion in People
CHAPTER SEVEN - The Future of Robots
The Future of Emotional Machines and Robots: Implications and Ethical Issues
EPILOGUE Acknowledgements Notes References Index Copyright Page
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