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Table of Contents
INTRODUCTION Why Head and Shoulders Portraits Sell
1. Creating Portraits by Design
It’s About Them, Not You
Meeting Your Clients’ Needs and Desires
Business and Communication
Creating What the Client Desires
Meeting Client Desires Means Making Money
2. Tools of the Trade
Think Creatively
Camera Selection
Camera Settings
JPEG File Format in the Studio
Custom White Balance
Consistent Exposures
Occasions for Shooting RAW Files
Lens Selection
Camera Support
Subject Seating
A Fan
Backgrounds
Work with an Assistant
Beauty Products
Food and Beverages
More to Come
3. Clothing Selection
Clothing Guidelines
Long Sleeves
Black and White Clothing
Common Problems
Poor Fit
Wrong Undergarments
Unkempt Clothing
Jewelry
4. Background Selection
Two Schools of Thought
Coordinating with the Image Design
Contrast
Color
Lines and Texture
Using Complete Sets
Moving Ahead
5. Lighting
Lighting Skills Evolve
A Note on Equipment
Lighting Descriptions
Auxiliary Lights
Low-Key Setups
Background Light
Hair Light
Additional Accent Hair Lights
Reflector Under the Subject
High-Key Setups
Background Light
Fill Light
Main Light
Distance to the Subject
Height and Angle
An Individualized Approach
Size of the Light
Light Modifiers
Feathering the Light
Test Your Lighting Tools
Consider Unique Sources
Parabolics
Spotlights
Lighting for Close-Ups
Butterfly Lighting
Ring Lighting
You’re Selling Memories
6. Posing
The Head and Face
The Face Turned Toward the Main Light
Lower the Chin, Lose the Catchlights
The Position of the Eyes
The Tilt of the Head
The Traditional Rules
The Real Rule
Long Hair
For the Guys
The Neck
The Shoulders and Arms
The Shoulders
The Arms
The Hands
The Expression
Mirroring
The Perfect Smile
Corrective Posing
Don’t Rely on Digital Fixes
Explaining Problems with Tact
Common Problems and Solutions
Double Chin
Wide or Narrow Faces
Ears
Noses
Eyes
Eyeglasses
Baldness
Larger Body Size
Posing Styles
Business or Yearbook Poses
Resting Poses
Glamorous Poses
Show More of the Background
Variations
Be Observant
7. Working on Location
Coordinating the Clothing and the Location
Including the Background
Lighting
Skip the On-Camera Flash
Studio Flash
Reflectors
Look at the Subject’s Eyes
In Short
8. Customer Service
Donkeys and Lapdogs
Establish a Mutually Beneficial Relationship
Define Your Market
Don’t Try to Please Everyone
Take Control of Your Business
9. Postproduction
Delegate Postproduction
Standardize Your Procedures
Our Approach to Enhancement
The Skin
The Eyes
Shadowing
And That’s It!
Our Approach to Correction
Look for Simple Fixes
For Heavy Subjects
Liquify
Stretching
Vignetting
Clients Pay for Other Corrections
Prevent Copying
Add Your Logo
Add Texture to the Prints
Stop Selling Single Portraits
In Closing
Index
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