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Index
Cover Page
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the Worlds Hottest Social Network
Copyright Page
Dedication
Contents
Foreword
Acknowledgments
Introduction
10 Reasons to Market Your Business with Pinterest
How This Book Works
Bonus Material
Part I The Power of Pinterest
Chapter 1. The Astounding Interest in Pinterest
What’s in a Pin?
How People Are Benefiting from Pinterest
Pinterest and Your Small Business
Here’s How It Works
What’s Next?
Chapter 2 Supermodels
ModCloth
BurdaStyle
Lil Blue Boo
Chapter 3 A New Way of Networking
The Birth of a Dream: Ben Silbermann’s Story
Dream Building 101
A New Form of Discovery
The Pin-nacle of Discovery—Referral Traffic
Chapter 4 A Personal Story
An Aspiring Eight-Year-Old
The Birth of a Business
The Journey of Liberty Jane Clothing
A Funny Thing Happened
Lessons We Learned
Part 2 Pinterest For Marketers
Chapter 5 Basic Functions and Beginner Best Bets
Some Terminology
The Basics
The Power of a Profile
Basic Pinboard and Pin Functions
Pinning Photos from Your Computer
Advanced Pinboarding
In Summary
Chapter 6 Pinning for Maximum Success
You Are What You Pin
Eight Keys to Becoming a Trusted Resource
The Three Ps of Becoming a Trusted Resource
Curating and Creating Killer Content
The Three Ps of Killer Content
Copyright Issues
Part 3 Leveraging The Power of Pinterest
Chapter 7 Strategies for Social Contagion
Who Are You?
The Social Cycle
Maximizing the Social Elements of Pinterest
Keeping Track of Social Traffic
The Three Ps of the Pinterest Social Cycle
Chapter 8 Weaving Pinterest into Your Social Media Marketing
Tailoring Your Social Media Mix
A Social Media Smorgasbord
Tying in a Blog and Newsletter
One Step at a Time
Weaving It All Together
The Three Ps of Social Media
Chapter 9 Pin Tips and Contests
It’s Midnight on Wednesday. It Must Be Time to Pin!
Optimal Frequency and Quantity of Pinning
Links to Last
Contests
The Three Ps of Putting on Contests
Chapter 10 Driving and Growing Pinterest Traffic
Pins with Punch
The Three Ps of Pins with Punch
Driving Traffic to Your Pinterest Profile
The Three Ps of Driving Traffic to Pinterest
Spam
Chapter 11 Real-Time Blogger Success Stories
Liz Marie Galvan
Courtney Slazinik
Dana Willard
Part 4 Pinterest Selling Strategies
Chapter 12 Pinterest and the New Era of Social Commerce
The Evolution of Buying and Selling Online
The Pinterest Edge
The Gifts Page
Selling Directly from Your Pinboards
Seven Selling Rules
The Three Ps of Social Commerce and Pinterest
Chapter 13 Pinterest for Selling Services and Other Intangibles
Jane and Jenny and eMeals.com
Maryann Rizzo
Roberta Isleib
The Intangible Edge
Five Types of Emotional Energy
Business-to-Business Sales for Intangibles
The Three Ps of Selling Services and Intangibles on Pinterest
Chapter 14 Incorporating eBay, Amazon, and Etsy
The eBay Angle
Pinterest and eBay
The Three Ps of Pinterest and eBay
Pinterest and Amazon
The Three Ps of Pinterest and Amazon
Pinterest and Etsy
Etsy Pros and Cons in Relation to Pinterest
The Pinterest-Etsy Combination
The Three Ps of Pinterest and Etsy
Chapter 15 Monetization Strategies for Pinterest
Monetization Basics
The Four Product Revenue Structures
Measure, Monitor, Manage
Selling Your Products from Your Website
Selling Your Products on a Third-Party Platform
Selling Information Products
Selling Services
Selling Subscriptions and Continuity Products
Selling Advertising
Sell Your Website or Business
Case Study
The Three Ps of Monetization Strategies
Chapter 16 Marketing Campaigns for Pinterest
Nurture Campaigns
Sales Campaigns
The Three Ps of Nurture and Sales Campaigns
E-mail Marketing Campaigns
Myth Busting
Managing Your E-mail List
Building Your E-mail List
E-mail Marketing and Pinterest
Best Practices
The Three Ps of E-mail Marketing for Pinterest
Part 5 No Product? No Problem
Chapter 17 Pinterest and the World of Nonprofits
Who’s Using Pinterest
Opportunities Within Your Assets
Staff on the Ground
Into Harm’s Way
Controversial Conversations
Fund-Raising
Finding New Followers
Case Study—charity: water
Seven Keys to Pinterest for Nonprofits
Chapter 18 Influencing Your Community with Pinterest
Similarities and Differences with Business Tactics
Where to Start
Churches
High Schools and College Planning
Local Sports Teams
Community and Government Organizations
A Community Marketing Campaign
The Three Ps of Influencing Your Community with Pinterest
Chapter 19 Marketing and Technology Resources
Image-Editing Tools
Free Traffic Analysis Tools
Curalate
Google Chrome Browser Extensions
Pop-Up E-mail Capture Tool
Webinars
Lead-Capturing Landing Pages
General Resources
Notes
Index
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