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Index
More from the A Book Apart Library
Table of Contents
Foreword
Introduction
Chapter 1. Why You Need Design
What is design?
What’s design’s value?
What design can’t fix
What’s a designer?
Red flags to look for in designers
Chapter 2. Hiring a Designer
When to get in-house help
When to get outside help
Getting your house in order
How to find designers
How to evaluate a portfolio
First contact
What to pay for design
How designers determine estimates
Get a contract in place
Chapter 3. Working Together
Resist the urge to jump in
Respect the designer’s process
A designer only has to win a job once
Be honest about how involved you can be
Give the designer enough information to do their job
Don’t dive-bomb
Subjectivity goes both ways
The major decisions of a design project (and why they matter)
Your role in the design process
Chapter 4. How to evaluate the work
How to give feedback
Chapter 5. When Things Go Well
Regular communication
You meet deadlines
People ask questions
People form relationships
Every time your designer shows you something, you understand why
The work slowly gets better
People argue
People tell you they fucked up
The designers trust you enough to show you unfinished work
You’ve shown the new site to someone you weren’t supposed to
Someone complains about the sorry-ass state of your legacy systems
Your team is excited about the next deliverable
People stay late to work
The current site makes you sick
You didn’t mind writing that last check
You want to poach someone on the design team
Your boss is happy
You have a clear path to the finish line
Summing it up
Chapter 6. When Things Go Wrong
Signs things are going wrong
Big versus small mistakes
How do you know it’s unrecoverable?
The come-to-Jesus meeting
Communicating failure
Firing a designer
What about your money?!?
Reconstruction
Conclusion
Glossary
Resources
Acknowledgements
References
Index
About the author
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