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Index
Cover Contents Preface Introduction
The Great Chaebol Conglomerates The KOTRA Contribution Major Business Centers TV Sales and Internet Shopping The Corporate Graveyard Foreign Companies in South Korea Opportunities for Green Industries The Defense Industries Success of the Fast-Food Chains Using Lawyers in South Korea Marketing and Sales Infrastructure Business Entertainment Industry A Difference in Corporate Philosophy Other Reasons Why Foreign Companies Fail Getting Help from Chambers of Commerce* Getting Help from Private Consultants The “Force” that Drives Koreans Work as Religion The Lust for Power Fighting at the Drop of a Hat The Legacy of Enforced Harmony The Clans Are Alive and Well The Problem of Names A Primary Contact for Newcomers
CHAPTER ONE A Historical Profile
Early Kingdoms The Last Dynasty Contact with Japan Colonization by Japan The Korean War and Its Aftermath
CHAPTER TWO The Basics of Korean Etiquette & Ethics
The Perils of Using Logic The Ethics of Group Consciousness The “Good Mood” Syndrome Dealing with Sensitive Feelings Dealing with Powerful Emotions Avoiding the Appearance of Arrogance Dealing with South Korean Nationalism The Western Way vs. the South Korean Way What is Fair in South Korea? The Emotional Content of Business
CHAPTER THREE The Enduring Korean Character
Humanism and Benevolence in Business Defining South Korean Management “Scold Management” Mind Control Striving for Power The Battle for an Education Etiquette as Morality Dealing with Duty and Obligations Korean-Style Sin The Personal Nature of Business More Personal Elements in Business Respect in South Korea The Personal Loyalty Factor Saving Everybody’s Face Hospitality as Face Avoiding Shame The Unbearable Burden The Shame of Failure Death before Dishonor Peace of Mind Situational Truth Justice South Korean Style The Communications Problem The Great Ethical Divide The Kindness Trap Class Consciousness and School Ties Juniors and Seniors The Power of Social Debts The Stubborn Syndrome Doing Things by the Book Dealing with Facts When “Maybe” Means “No” Personal Responsibility Dealing with “Big Brother” The Guiding Hand of Government The Role of Friends in Business The Importance of Sincerity The Self-Reliant Syndrome
CHAPTER FOUR Korean Business Culture Today
Manners as Morality Circumstantial Ethics The Perils of Pipyong The Ethics of Revenge The Jealousy Virus Honoring Superiors The Social Pecking Order The Faction Syndrome Corporations as Military Units The Rank-Based Society Rank has its Privileges The Military Factor in Business Cold Calls Are Out Appointments and Meetings Office Call Protocol Dressing for Business The Dual Role of Name Cards The Use of First Names Gift Giving vs. Bribery To Bow or Not to Bow? Standing Up at the Right Time Rounds of Greetings The South Korean View and Use of Contracts Big Foreign Company Myopia Major Problem Areas Conflicting Goals Playing Games with the Books Privacy South Korean Style Working for a Boss, Not a Company Female Employees Women and Male Chauvinism The Great Walls of South Korea Disobeying Laws Reading Each Other’s Nunchi The Role and Importance of Social Status Relationships and Connections Human Harmony in Management Ties that Bind The Importance of a Dignified Manner The Decision-Making System Negotiating South Korean Style Negotiation Dos and Don’ts The Bargaining Factor in Business Controlling Competition Hospitality and Business Private Invitations Business Dining Business Drinking Singing Your Way to Success Having Fun in a Kisaeng House The Job Rotation System Company Mottos and Creeds Dealing with Office Stress Advice for Foreign Managers Avoiding Cultural Backlash The Role of “Go-Betweens” The Need for Patience Formula for Keeping Best Workers Developing Team Spirit The Use of Collective Punishment Veterans’ Law Foreign Workers Emphasis on Company Training Arbitration Taboos The Importance of the Apology The Korean Adaptation of English Dos and Don’ts Regulation by Competitors The Prime Contact for Newcomers The Good Side A Pending Retirement Law
CHAPTER FIVE Vocabulary of the Korean Way Appendix 1 Management Titles and Their Korean Equivalents Appendix 2 Guide to Korean Pronunciation Index Copyright Back Cover
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