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Index
COVER TITLE PAGE DEDICATION ACKNOWLEDGMENTS PREFACE NOTE TO THE READER SECTION ONE: The Foundational Numbers That Build a Business 1: The Power of the Rent Factor 2: The Levels of Maturity for a Fitness Business 3: Building a Future on Renewals and Member Retention 4: You Have to Have Cash Flow to Survive SECTION TWO: The Financial Foundation of a Fitness Business 5: The Right Membership Price Can Make a Business 6: Building the Club’s Most Important Asset 7: Building a Price Structure that Can Make You Money SECTION THREE: The Operational Numbers and Concepts of a Fitness Business 8: Using the Numbers to Find and Solve Problems in the Club 9: Driving the Revenue Through Daily Number Tracking 10: One Simple Daily Report Can Keep You Focused 11: Learn to Save Money Before It’s Spent 12: Increasing Return-Per-Member Using Multiple Profit Centers SECTION FOUR: The Basic Concepts of Business Plans and Strategic Planning 13: Sooner or Later You Have to Have a Business Plan 14: Strategic Planning Moves Your Business into the Future SECTION FIVE: Accountants and Business Valuations Are Two Areas Neglected by Most Owners 15: Working with an Accountant 16: Building a Business That Will Sell for Top Dollars The Thomas Plummer Resource Guide to the Fitness Industry About the Author
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