Relentlessly Relevant by Kruger, Douglas -- Read -- Imperial Library of Trantor

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Relentlessly Relevant 50 Ways to Innovate Title Copyright Dedication Contents Foreword Conversation in a Kitchen Part 1: Introduction

‘Your Meal, Sir. May I Run That Over for You?’ The Meteorite Strike That No One Noticed A Step Back Growing Up Slightly Poor and Massively Innovative Where are We Now? All the Latest Thinking on Innovation

Part 2: Why should We?

Seven Reasons for Innovating

Part 3: Why Don’t We?

Rigid Rules, Sacred Cows and the Way Things have Always been Done The Solutions

Part 4: How can We?

Warning: Don’t Innovate Here! Some Genuine, At Least Semi-Sacred Cows 50 Ways to Innovate 1. Frankenstein It by Stealing Parts 2. Reject the Role 3. Practise Capturing Ideas on the Fly 4. Train Yourself to Think: ‘That’s Awesome! Now Imagine if …’ 5. Train Yourself to Think: ‘That’s Awful! Now Imagine if …’ 6. Allow the Freedom to Fail and Reward the Right Behaviour, Not Success 7. Encourage Interdepartmental Pollination 8. Encourage Interdisciplinary Pollination 9. Alter the Environment 10. Conduct the Perspective Exercise 11. Unusualise the Problem 12. Forget What You Do. Instead, Ask: ‘What Resources Do We have in Huge and Unusual Quantities?’ And Do That Instead 13. Ask: ‘What are We Actually Trying to Achieve Here?’ 14. Ask: ‘Who or What Do We Actually Compete Against?’ 15. Work Outwards from Brand 16. Work Outwards from Cause 17. Add A Lifestyle 18. Introduce Gamification 19. Question the Experience of You 20. Practise Open Innovation 21. Run a Big-Ideas Hunt 22. Give It a Unique Signature 23. Earn Kudos Quickly 24. Observe Rule Bending, Then Enable It 25. Love the Hate and Bathe in Complaints 26. Accommodate the Rule Bending 27. Introduce It Locally 28. Forget What is: Make What You Want 29. Make It Incrementally Better 30. Make It ‘Way too’ Something 31. Utterly Reinvent the Category 32. Make It Much, Much Worse 33. Don’t Make It Better or Worse – Just Add Theatre 34. Let Your Dean be Your Difference 35. Change the Expected Tone 36. Destroy It and Start Afresh 37. Design a ‘Purple Cow’ on Purpose 38. Remove Resources and Apply Much Worse Constraints 39. Throw Bizarre and Unforeseen ‘What-Ifs’ at Your People 40. Turn Your Weakness into Merit 41. Start a New Company 42. Use Rapid Prototyping 43. Reduce Your Line and be the Best at One Thing 44. Canvass the Oddball 45. Imagine if The Customer Really were King 46. Make it Easy for That Exact Group to Use 47. Run Towards the Explosion 48. Embrace the Utterly Random 49. Big-picture Thinking: Develop the Millionaire’s Two-Minute Habit 50. Radical Innovation: Start Building the Ecosystem

Part 5: Now What?

Now Sell the Hell Out of That Sucker! Constant Producers Enter the Mist Boldly

References and Further Reading

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