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Index
Front Cover
Title Page
Copyright Page
Contents
Foreword
Introduction
The Level Up road map
360 degrees of excellence
Personal
Physical
Professional
Mark Coles’ ten lessons for fitness professionals
Part One: Personal – Be More!
Limitations
Creating a clear vision
Living your life according to your values
Excellence attributes
Creating your personal standards
360 degrees of excellence to Be More!
Part Two: Physical – Learn More!
Commit to the journey
Hire a coach
Develop a coaching eye
The education journey
Purposeful coaching
360 degrees of excellence to Learn More!
Part Three: Professional – Do More!
Professionalism
Reverse engineering
Time management
Hats of a professional
Finances and money
Branding
Marketing
Sales
360 degrees of excellence to Do More!
Final Thoughts
Further Reading
Personal – BE MORE
Physical – LEARN MORE
Professional – DO MORE
The Author
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