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Index
Cover
Title Page
Chapter Descriptions
Preface to the Third Edition
Acknowledgments
Some Quirky Quotes About Psychology
1 Introduction
1.1 Introduction
1.2 Public Ignorance About Psychology
1.3 Tackling Student Skepticism About Psychology
1.4 Psychology and Control
1.5 How People Get Tricked
1.6 Conclusion
2 “Untangling” Myths and Psychological Realities
2.1 Popular Myths
2.2 Mind and Brain Myths
2.3 Myths about Happiness
2.4 Modern Myths of Popular Psychology
2.5 Conclusion
3 The Names and Dates That Shaped Psychology’s History and Development
3.1 Introduction
3.2 The Psychology Thinkers and Their Ideas
3.3 Conclusion
4 Science, Pseudo‐Science, and Conspiracy Theories
4.1 Introduction
4.2 Maxims for Distinguishing Science From Non‐Science
4.3 Superstition vs. Science
4.4 Common Sense
4.5 Beware the Fortune Cookie
4.6 Conspiracies and Cover‐Ups
4.7 Conclusion
5 The Man Called Freud
5.1 Knowledge of Psychoanalysis
5.2 Quizzes
5.3 The Basics
5.4 The Dynamics of Personality
5.5 The Structure of Personality
5.6 The Development of Personality
5.7 Dreaming
5.8 Critiques
5.9 Freud and Falsifiability
5.10 Freud Today
6 A Guide Into Abnormal Psychology
6.1 Introduction
6.2 Being Sane in an Insane Place
6.3 Mental Illnesses
6.4 How Good Are You?
6.5 Conclusion
7 Psychology and Work
7.1 Introduction
7.2 Management and Common Sense
7.3 Psychologists as Business Consultants
7.4 The Hawthorne Effect
7.5 Money, Motivation, and Happiness
7.6 Stress at Work
7.7 Conclusion
8 Do Looks Matter?
8.1 Introduction
8.2 Defining Attractiveness
8.3 Are Attractive People More Intelligent?
8.4 Why do we Find Particular Physical Characteristics Attractive?
8.5 What Are the Key Factors?
8.6 Physical Characteristics and Personality
8.7 Attractive Personalities
8.8 Attractiveness at Work
8.9 Conclusion
9 Judging and Nudging
9.1 Introduction
9.2 Cognitive Biases
9.3 Behavioral Economics
9.4 Conclusion
10 A Psychologist in the Marketplace
10.1 Introduction
10.2 The Consumer as an Individual
10.3 Children and Advertising
10.4 Vulnerability
10.5 Consumer Decision Making
10.6 The Social Consumer
10.7 Services and Products
10.8 Ethics and Consumer Well‐Being
10.9 Conclusion
References
Further Reading
Index
End User License Agreement
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