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Index
Cover Title Page Chapter Descriptions Preface to the Third Edition Acknowledgments Some Quirky Quotes About Psychology 1 Introduction
1.1 Introduction 1.2 Public Ignorance About Psychology 1.3 Tackling Student Skepticism About Psychology 1.4 Psychology and Control 1.5 How People Get Tricked 1.6 Conclusion
2 “Untangling” Myths and Psychological Realities
2.1 Popular Myths 2.2 Mind and Brain Myths 2.3 Myths about Happiness 2.4 Modern Myths of Popular Psychology 2.5 Conclusion
3 The Names and Dates That Shaped Psychology’s History and Development
3.1 Introduction 3.2 The Psychology Thinkers and Their Ideas 3.3 Conclusion
4 Science, Pseudo‐Science, and Conspiracy Theories
4.1 Introduction 4.2 Maxims for Distinguishing Science From Non‐Science 4.3 Superstition vs. Science 4.4 Common Sense 4.5 Beware the Fortune Cookie 4.6 Conspiracies and Cover‐Ups 4.7 Conclusion
5 The Man Called Freud
5.1 Knowledge of Psychoanalysis 5.2 Quizzes 5.3 The Basics 5.4 The Dynamics of Personality 5.5 The Structure of Personality 5.6 The Development of Personality 5.7 Dreaming 5.8 Critiques 5.9 Freud and Falsifiability 5.10 Freud Today
6 A Guide Into Abnormal Psychology
6.1 Introduction 6.2 Being Sane in an Insane Place 6.3 Mental Illnesses 6.4 How Good Are You? 6.5 Conclusion
7 Psychology and Work
7.1 Introduction 7.2 Management and Common Sense 7.3 Psychologists as Business Consultants 7.4 The Hawthorne Effect 7.5 Money, Motivation, and Happiness 7.6 Stress at Work 7.7 Conclusion
8 Do Looks Matter?
8.1 Introduction 8.2 Defining Attractiveness 8.3 Are Attractive People More Intelligent? 8.4 Why do we Find Particular Physical Characteristics Attractive? 8.5 What Are the Key Factors? 8.6 Physical Characteristics and Personality 8.7 Attractive Personalities 8.8 Attractiveness at Work 8.9 Conclusion
9 Judging and Nudging
9.1 Introduction 9.2 Cognitive Biases 9.3 Behavioral Economics 9.4 Conclusion
10 A Psychologist in the Marketplace
10.1 Introduction 10.2 The Consumer as an Individual 10.3 Children and Advertising 10.4 Vulnerability 10.5 Consumer Decision Making 10.6 The Social Consumer 10.7 Services and Products 10.8 Ethics and Consumer Well‐Being 10.9 Conclusion
References Further Reading Index End User License Agreement
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