Guerrilla Marketing by Levinson, Jay Conrad -- Read -- Imperial Library of Trantor

Index

Title Page Table of Contents ... ... Copyright Dedication Contents Introduction PART I 1. What Is Guerrilla Marketing Today? 2. The Need for Guerrilla Marketing 3. The Sixteen Monumental Secrets of Guerrilla Marketing 4. Developing a Guerrilla Marketing Plan 5. Developing Truly Creative Marketing 6. Selecting the Most Lethal Marketing Methods 7. Secrets of Saving Marketing Money 8. Research: The Starting Point of a Guerrilla Marketing Campaign PART II 9. Truths About Minimedia Marketing PART III 10. Guerrilla-Style Maximedia Marketing PART IV 11. E-Media Marketing 12. Info-Media Marketing 13. Human-Media Marketing 14. Nonmedia Marketing PART V 15. Guerrilla Company Attributes 16. Guerrilla Company Attitudes 17. Guerrilla Marketing Psychology The 200 Weapons of Guerrilla Marketing Acknowledgments Information Arsenal for Guerrillas Index You're Invited To Join Jay Conrad Levinson's Guerrilla Marketing Inner Circle Get the Complete Guerrilla Arsenal!

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