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Index
Praise for Email Persuasion
DEDICATION
ACKNOWLEDGMENTS
Introduction
1 WINNING CLIENTS WITH EMAIL: The Foundations
2 SIGN ME UP: How to quickly build a valuable list of email subscribers
3 READ ME: Effective strategies to get your EMAILS opened and read.
4 TALK TO ME: Writing emails that engage and persuade.
5 BUY ME: Turning engaged subscribers into paying clients
6 AUTOPILOT MARKETING: Using “autoresponders” to automate your email marketing
7 TAILORING YOUR EMAILS: Using List Segmentation to get the right message to the right subscriber
8 Persuading With Email: Learning The Science Of Influence
9 Measuring and Testing Your Email Marketing
10 Email Marketing Technology
15 Your Next Steps
ABOUT THE AUTHOR
References
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