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Index
Cover
Title Page
Copyright
Table of Contents
Foreword
Glossary
Job Opportunities
Job Seeking
The Optimum Portfolio
First Impressions
Part 1: Graphic Design
Chapter 1: Inspirations and Motivations
Michael Bierut: On Being a Graphic Designer
Stephen Doyle: On Being Selfish—in a Good Way
Stefan Sagmeister: On Being Self-Motivated
Arnold Schwartzman: Still Designing after All These Years
Gail Anderson: The Joys of Print Design
Chapter 2: Starting a Studio or Working for Someone Else
Lynda Decker: Mapping Out the Future
Fernando Music: From Boss to Employee
Allison Henry Aver: Working Holistically
Romain Rachlin: Creative Space
Alexander Isley: Staying Independent
Agnieszka Gasparska: Small Is Sensible
Bobby Martin and Jennifer Kinon: Championing Design
Antonio Alcalá: What a Dream Client Looks Like
Mark Pernice: From Band Member to Design Leader
Tamara Gildengers Connolly: Balancing Studio and Home
Araba Simpson: One Person, All Alone
Matt Luckhurst: Designing for Design Firms
Chapter 3: Partners on Partnering
Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
Stuart Rogers and Sam Eckersley: Sharing Responsibilities
Justin Colt and Jose Fresneda: How Partners Become Partners
Greg D'Onofrio and Patricia Belen: Two Partners, One Passion
Scott Buschkuhl: At Present We Are Three
Part 2: Design Genres
Chapter 4: Letters and Type
Marian Bantjes: Lettering as Art and Business
Andy Cruz and Rich Roat: There's a Type Designer in the House
Pierre di Scuillo: Typography That Speaks Up
Ross MacDonald: An Illustrator's Passion for Type
Roberto de Vicq de Cumptich: For the Love of Type
Chapter 5: Making Logos and Marks
Mark Fox: The Mark Maker
Chapter 6: Books and Book Jackets
Scott-Martin Kosofsky: Making a Living Doing Books
Michael Carabetta: Books and E-Books
Paul Buckley: The Bookeeper
Jim Heimann: Making Visual Books
Chapter 7: Editorial Design
Len P. Small: Print Is Bouncing Back
Susanna Shannon: Art Director Becomes Editor
Chapter 8: Social Innovation
Mark Randall: The Citizen Designer
Bob McKinnon: Socially Impactful Design
Chapter 9: Branding and Packaging
Sharon Werner: Approachable Design
Chapter 10: Illustration Design
Michel Bouvet: The Citizen Designer
Mirko Ilic: Design Is Like Classical Ballet
Steve Brodner: Graphic Commentary and Design
Steven Guarnaccia: The Old New Illustration
Neil Gower: Fraudulent Graphic Designer
Craig Frazier: Designing Pictures
Part 3: Transitional Design
Chapter 11: Understanding Change
Richard Saul Wurman: The Architect of Understanding
Petrula Vrontikis: Creating Interactions
Erik Adigard des Gautries: The Experience of the Information
Véronique Marrier: Graphic Design as a Cause
Chapter 12: Eccentrics and Design Quirkiness
Charles S. Anderson: Celebrating Commercial Art
Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y.
Ludovic Houplain / H5: Getting an Oscar for Graphic Design
Cary Murnion: Designing Cooties
Nick Ace: Speaking Frankly
Chapter 13: What Comes Next
Timothy Goodman: Disposable Ideas
Ryan Feerer: Making Design Meals
Franco Cervi: “I'm Reckless!”
Part 4: Digital Design
Chapter 14: Interactive Multimedia Installations and Interfaces
Jeroen Barendse: Subverting the Mental Map
Julien Gachadoat: Demomaking for a Living
Ada Whitney: The New Motion
Jean-Louis Fréchin: Asking the Right Questions
Chapter 15: Designing Apps for Mobile Devices
Sean Bumgarner: Between Text and Images
Michel Chanaud: Always Learning
John Kilpatrick: Designer as Accelerator
Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists
Frédérique Krupa: Games as Powerful Motivators
Chapter 16: E-Commerce with a Soul
Randy J. Hunt: Growing into a Job
Lucy Sisman: Online Editorial Ventures
Nancy Kruger Cohen: Addicted to Start-ups
Chapter 17: User Experience Specialists
Bruce Charonnat: Understanding Human–Computer Interaction
Michael Aidan: Using the Audience as Media
Hugh Dubberly: Mapping the Relationship between Ideas
Matthew Stadler: To Publish: To Create a Public for Books
Chapter 18: Geeks, Programmers, Developers, Tinkerers
Frieder Nake: Controlling Computers with Our Thoughts
Mark Webster: Iterations and Algorithms
Part 5: Design Education
Chapter 19: Making Choices
Andrea Marks: Old School, New School
Lita Talarico: Educating Design Entrepreneurs
Rudi Meyer: Developing the Right Attitude
Lucille Tenazas: Idiosyncratic Contexts
Liz Danzico: Interfacing with UX
Allan Chochinov: The Maker Generation
David Carroll: Students and Surveillance
College Directory
Additional Reading
Index
End User License Agreement
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