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Imperial Library
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Index
Foreword
Introduction
Chapter 1 - Strategy
1. Think Big
2. Create New Markets
3. Work on Your Business, Not in Your Business
4. All Risk Isn’t Risky
5. Don’t Waste Time
6. Build a Company That Is Systems-Dependent, Not People-Dependent
7. Ask for Help
8. Business Comes First, Family Second
9. Do What’s Most Important First
10. Hire a Good Lawyer
11. The Business Plan Is Overrated
12. Require Criticism and Disagreement in Your Company
13. Fire Your Worst Customers
14. Make Money While Doing Nothing
15. Outsourcing Makes Sense
16. Move On Fast from a Bad Business Idea
17. A Bad Economy Is a Great Opportunity
18. Adopt Technology Early
19. Ignorance Can Be Bliss
20. Adapt to Change Quickly
21. Technology Is an Opportunity, Not a Threat
22. Always Follow Up
23. Have Laserlike Focus
24. Nonprofit Really Means Profit
25. Explore New Adventures for Inspiration
26. Failure Doesn’t Kill You; It Makes You Stronger
27. Seek Partnerships for the Right Reasons
28. Be a Master at Leveraging Resources
29. An Idea’s Execution, Not Its Uniqueness, Yields Success
30. Find an Enemy
31. Don’t Underestimate Your Competition
32. Ask for What You Want
33. No Competition Means Your Idea Probably Has Little Merit
34. Put Out Fires Quickly
35. Have an Exit Strategy
Chapter 2 - Education
36. School Is Not Necessarily Education
37. You’re in No Rush to Get an MBA
Chapter 3 - People
38. Spend the Majority of Your Time with People Smarter Than You
39. Office Space Is Not a Priority, But a Good Team Is
40. What You Wear Isn’t What You’re Worth
41. You Don’t Always Have to Be the Smartest One in the Room
42. Talent Trumps Seniority
43. You Are Odd, and It’s OK
44. People Don’t Only Work for Money
45. You Have a Sidekick
46. Don’t Let People Abuse Your Flexibility
47. Don’t Manage People, Manage Expectations
48. Get the Right Mentor
49. Choose Your Spouse Wisely
50. Fire Unproductive People
Chapter 4 - Finance
51. You Don’t Need Money to Make Money
52. Pay Taxes Quarterly
53. A Check in Hand Means Nothing
54. Avoid Negative Cash Flow
55. Borrow Money from a Bank before You Need It
56. Prepayment Is King; Disregard Standard Payment Terms
57. Hiring a Professional Accountant Is Money Well Spent
58. Manage Debt Well
59. There’s a Downside to Having Investors
60. Focus on Building Revenue
61. The Biggest Investment in Your Company Is Yours
62. Use Different Banks to Minimize Risk
63. Know Your PAYDEX Score
Chatper 5 - Marketing & Sales
64. You’re in Sales, Whether You Want to Be or Not
65. Your Customer Is Your Boss
66. You Have Sales before You Have a Business
67. You Aren’t Always the Best Person to Close a Deal
68. Networking Isn’t All about You
69. Don’t Waste Time on People Who Can’t Say Yes
70. There’s No Such Thing as a Cold Call
71. Tell Everyone about Your Business
72. Ask the Right Questions
73. Receive the Maximum Value for Your Products or Services
74. Don’t Patronize Customers
75. Build Your Network Creatively
76. Don’t Hold Grudges
Chapter 6 - Leadership
77. Act in Spite of How You Feel
78. Push beyond Your Fear
79. Be a Maverick
80. Make Your Dreams Come True
81. Make Difficult Sacrifices
82. You Have Unbelievable Endurance
83. Be Prepared to Lose It All
Chapter 7 - Motivation
84. Being Successful Is Not the Goal
85. You Are Excited When Monday Morning Arrives
86. You’re Disappointed When Friday Arrives
87. A 9-to-5 Is Worse Than Death
88. Your Parents Want You to Get a Real Job with Benefits
89. You Sometimes Get More Resentment Than Respect
90. It’s Not about Being Your Own Boss
91. Entrepreneurship Is in Your Blood, Literally
92. You Know Your Worth
93. You Can’t Keep a Job
94. You Cry When Things Don’t Go Your Way
95. It’s Never Too Late to Be an Entrepreneur
96. You Feel Unequaled Joy When Your Idea Becomes Reality
97. Following Your Passion Is Bogus
98. You Have the Right Motivation
99. You Love Your Life
100. You’re an Entrepreneur Forever
Afterword
Acknowledgments
About the Author
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