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Index
Title
Contents
Introduction
About This Book
Conventions Used in This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Where to Go from Here
Part I : Cheers! Getting Started in the Bar Industry
Chapter 1: Bar Business Basics
Deciding Whether the Bar Business Is Right for You
Starting Fresh or Taking Over an Existing Bar?
Staying on Top of the Latest Bar Trends
Figuring Out Your Financial and Legal Obligations
Bringing In the Crowds and Keeping Them Coming Back
Chapter 2: Understanding What It Takes to Own and Operate a Bar
Social Skills 101: Do You Really Like People (And Their Problems)?
Staying on the Positive Side of the Success–Failure Rate
Understanding the Financial Ramifications
Balancing Your Bar Life with Your Personal Life
Chapter 3: Minding the Money and the Law
Figuring Out Your Start-up Costs
Financing Your New Business
Familiarizing Yourself with Liquor and Zoning Laws, and Other Legalities
Getting to Know the Health Inspector
Bringing In the Big Three: Accountants, Insurance Agents, and Attorneys
Taking Over an Existing Bar: Some Things to Watch For
Looking Closely at Contractor Paperwork
Chapter 4: Deciding What Type of Bar to Have
Determining Your Bar’s Potential Market
Exploring Your Options: What Kind of Bar Do You Want?
Remembering to Choose One Theme and Be Good at It
Part II : Gearing Up to Open the Doors
Chapter 5: Putting Your Business Plan Together
What’s a Business Plan and Why Should You Create One?
Considering the Benefits of Having a Business Plan
Looking at the Parts of Your Plan
Putting Your Financial Forecasts on Paper
Chapter 6: Selecting Your Bar’s Site, Décor, and Name
Finding Your Bar’s Ideal Location
Choosing and Establishing Your Bar’s Name
Picking Out Your Bar’s Décor
Fun and Games: TVs, Video Games, Pool Tables, and More
Music, Professor! Jukeboxes, DJs, and Live Tunes
Chapter 7: Stocking Up on Smallwares and Equipment
Picking Out Your Bar Equipment
Acquiring Bar Appliances
Selecting Kitchen Appliances
Leasing versus Buying, New versus Used
Chapter 8: Setting Up Your Bar’s Inventory
Creating Your Storerooms
Keeping Your Inventory Well Stocked
Items for the Back of the House (Like Restrooms!)
Chapter 9: Planning and Creating Your Menus
Planning Your Food Menu 101
Planning Your Drink Menu 101
Pricing Your Menus Right
Designing and Printing Your Menus
Making Changes to Your Menu
Part III : Employees, Customers, and Products: Managing the “Right Stuff”
Chapter 10: Hiring, Training, and Keeping Your Employees
Identifying the Players on Your Team
Finding the Right Employees
Training New Employees
Improving Employee Performance
When It Doesn’t Work Out: Dismissing Employees
Chapter 11: Rule #1: Practicing Good Customer Service
Why Customer Service Is So Important
Training Your Team in the Art of Customer Service
Dealing With Difficult Customer Situations
Chapter 12: Boning Up on Bar Beverages
Knowing the Bar Basics and Then Some
Mixing and Pouring the Best Drinks in Town
Prettifying Drinks with Garnishes
Chapter 13: Getting Ready for Your Grand Opening, Step by Step
Figuring Out How Much Time You Need to Prepare
One Year Out: Planning!
Nine Months Out: Finding Funds, a Location, and POS Systems
Seven Months Out: Signing the Lease and Setting Up Finances
Six Months Out: Getting Organized!
Five Months Out: Building and Buying
Four Months Out: Manuals and Menus
Three Months Out: Supervisors, Suppliers, and Vendors
Two Months Out: Preparing to Hire, Attending to Details
Six Weeks Out: Finalizing All Paperwork
Thirty Days Out: Navigating the Final Month
Ten Days Out: Fine-Tuning
Three Days Out: Dress Rehearsal!
The Day Before: Relaxing before the Big Opening
Part IV : Managing Your Inventory, Revenue, and Future
Chapter 14: Controlling Expenses and Operating Efficiently
Perusing the Power of Purchasing
Maintaining Your Bar’s Inventory
Paying Attention to What Goes On in Your Bar
Chapter 15: Keeping Your Bar’s Bottom Line from Hitting Bottom
Reading Your Income Statement
Deciphering Your Balance Sheet
Analyzing Reports in the Bar Business
Setting Up Your Payroll System
Keeping and Protecting Your Records
Chapter 16: Building and Keeping Your Bar Crowd
Generating Word of Mouth
Getting New Customers in the Door
Giving Your Customers a Reason to Come Back
Maintaining Your Success
Part V : The Part of Tens
Chapter 17: Ten Ways to Run a Safe Bar
Hiring Safely
Practicing Fire Safety
Using Video Cameras
Using Locks and Alarms
Preventing Slips and Falls
Installing Lighting
Checking IDs
Serving Hot Food
Keeping a First-Aid Kit
Following Handicapped and Discrimination Laws
Chapter 18: Ten Myths about Running a Bar
The Hours and Days Are Short
Free Drinks All Day, Every Day
There’s Not Too Much Paperwork
Your Family Will Want to Work for You
You Can Hire Good Help in a Snap
You Know Everything about Everything
Nobody Would Steal from You
Everyone Is Trustworthy
Everyone Loves the Boss
Anyone Can Run a Bar or Tavern
Chapter 19: Ten Bar Owner Sins Not to Make, Ever
Depending on Your Friends and Family
Extending Lines of Credit to Customers
Allowing Gambling or Betting
Not Taking the Keys from an Intoxicated Patron
Believing the Customer Needs “Just One More”
Lending Money to Anyone
Becoming Romantically Involved with an Employee
Drinking and Working
Drinking and Working (Did We Say This Twice?)
Last Call Is Last Call. The End. No More!
Chapter 20: Ten (Okay, More Than Ten) Bar Jokes You Can Tell Your Customers
Bounce This!
Generous to a Fault
Sign of the Times
If You Haven’t Got Your Health . . .
When Do You Open?
Which Are You?
Your Wife’s Not Looking for You
Nurse or Bartender?
Bartender (bärtndr)
A Horse
A Duck
A Pony
A Snake
A Giraffe
The Famous Quasimodo Bar Joke
Part VI : Appendixes
Appendix A: State Alcohol Beverage Control Boards
Appendix B: Useful Web Sites for Every Bar Owner
: Further Reading
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