[Startup Series 01] • Start Your Own Green Business by Press, Entrepreneur -- Read -- Imperial Library of Trantor

Index

Additional titles in Entrepreneur’s Startup Series Title Page Acknowledgements Preface 1 - What Does “Green” Mean?

Looking Forward and Looking Back Sustainability The Eco-Lifecycle of a Product The Green Mindset What Does a Green Office Look Like? Have You Ever Stepped Into a Green Store? Have You Been to a Green Factory Lately? The Green Homebased Businesses . . . Have You Seen One? Balancing Pragmatic Business Concerns with an Environmental Approach

2 - Business Decisions

What Are Your Personal Goals? What Are Your Financial Goals? What Are Your Business Goals? What Are Your Environmental Goals? How to Choose the Right Business Suit Yourself There’s No Need to Re-Invent the Wheel: A Look at 22 Successful Green Businesses

3 - Customers and Market Research

What Do Customers Want? Exploring Your Target Market Focus Groups Utilizing Your Research Niche Markets Scouting the Competition The 80–20 Rule Common Market Research Errors

4 - Building Your Green Business Names, Structures, Locations, and Energy Options

Making Your Business Name Official Business Structures Zoning Regulations Finding a Green Location Know Your Business Needs Building Green from the Ground Up Leasing Versus Buying and Building Finding a Green Builder, Architect, and/or Contractor Brownfields Energy Options Solar Panels and Wind Turbines

5 - Business Equipment, Furniture, and Figuring Out Your Costs

Startup Costs Computer Considerations Printers and Eco-Friendly Ways of Using Them Telephone Systems Other Equipment Greener Office Supplies Green Office Furniture Green Printing Website Designers Startup Costs Revisited Operating Costs

6 - Getting the Green to Go Green

Green Financing Finding Funding The All-Important Business Plan Your Sustainability Plan Your Waste Management Plan Personal Loans Government Financing Other Options Financing on Your Own

7 - Making Your Way in a Greener World

Making Money Knowledge Pricing Inventory Ordering from Green Suppliers Manufacturing Environmentally-Friendly Products Growing It Yourself Sustainable Packaging and Packing Greener Shipping Greener Service with a Smile Greener Commuting Teaming with Likeminded Companies

8 - People Power Your Green Team and Your Community

Establishing a Green Business Culture A Green Team Green Protocol Building a Collective (or “Team”) Mindset Your Community The Homebased Business

9 - Spreading the Word: Marketing, Promotion, and Advertising

Marketing Stories: The Good And the Bad Green Marketing Having a Plan Promoting Products and Services Public Relations Define Your PR Objectives Press Releases 101 Your Company Website Online Newsletters Blogging Advertising 101

10 - Social Responsibility

It Starts at Home Doing for Others Fair Trade Practices A Green Work Environment Green Education Giving Your People What They Want Socially Responsible Investing

11 - Keeping It Going

Maintaining Positive Green Habits Putting It All Together (and Being Recognized) Staying on Top of Your Industry News Setting Up Your Benchmarks The Future of Green

Appendix - Green Business Resources Glossary Index Subscribe to Entrepreneur Magazine Copyright Page