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Imperial Library
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Index
Title Page
Copyright
Contents
Introduction
Book One: Feeding The Monster: How Blogs Work
I Blogs Make the News
II How to Turn Nothing into Something in Three Way-Too-Easy Steps
III The Blog Con: How Publishers Make Money Online
IV Tactic #1: Bloggers are Poor; Help Pay their Bills
V Tactic #2: Tell Them What They Want to Hear
VI Tactic #3: Give Them What Spreads, Not What’S Good
VII Tactic # 4: Help Them Trick Their Readers
VIII Tactic #5: Sell Them Something They Can Sell (Exploit the one-off Problem)
IX Tactic #6: Make it all About the Headline
X Tactic #7: Kill ‘em with Pageview Kindness
XI Tactic #8: Use the Technology Against Itself
XII Tactic #9: Just Make Stuff up (Everyone Else is Doing It)
Book Two: The Monster Attacks: What Blogs Mean
XIII Irin Carmon, The Daily Show, and me: The Perfect Storm of how Toxic Blogging can be
XIV There are Others: The Manipulator Hall of Fame
XV Cute but Evil: Online Entertainment Tactics That Drug You And Me
XVI The Link Economy: The Leveraged Illusion of Sourcing
XVII Extortion Via the Web: Facing the Online Shakedown
XVIII The Iterative Hustle: Online Journalism’s Bogus Philosophy
XIX The Myth of Corrections
XX Cheering on our own Deception
XXI The Dark Side of Snark: When Internet Humor Attacks
XXII The 21st-Century Degradation Ceremony: Blogs as Machines of Hatred and Punishment
XXIII Welcome to Unreality
XXIV How to Read a Blog: An Update on Account of all the Lies
Conclusion: So…Where to From Here?
Acknowledgments
Notes
Works Cited
Further Reading
Index
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