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Imperial Library
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Index
Cover
Title page
Contents
Introduction: Why Predatory Thinking?
Part One Creative is an adjective not a noun
Part Two Life is a zero-sum game
Part Three 90% of advertising doesn’t work
Part Four You can run from it or you can learn from it
Part Five Less really is more
Part Six Taste is the enemy of creativity
Part Seven The art of war
Part Eight Form follows function
Part Nine The human mind is our medium
Part Ten The journey is the destination
Epilogue: Learning isn’t the same as being taught
Acknowledgements
Copyright page
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