The Wealthy Franchisee by Scott Greenberg -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents Foreword Introduction

Why Top Franchisees Can’t Always Help Struggling Franchisees What to Expect in this Book

Part I: The Wealthy Franchisee

Chapter 1: Meet the Wealthy Franchisee

A Day in the Life of a Wealthy Franchisee The Three Elements of Being Wealthy Three Levels of Franchisees Myths about Wealthy Franchisees The Truth about Wealthy Franchisees

Chapter 2: The Emotional Roller Coaster of Running a Franchise

My Journey as a Franchisee The Silent Struggle of Owning a Business The Real Risks of Owning a Business

Chapter 3: The Three Factors for Franchise Success

Circumstances Operations Humanity How Reactions Impact Business The Franchisor Factor

Part II: Mastering the Wealthy Franchisee Mindset

Chapter 4: Clarity and Calm

Metacognition Clarity vs. Positivity Leading with Courage Catastrophizing

Chapter 5: Controlling Your Critic

Your Employees Have Mental Hecklers Your Customers also Have Mental Hecklers Where Does the Mental Heckler Come From? Silencing Your Inner Critic The Mental Heckler Cares Managing Your Mental Heckler

Chapter 6: Cool Confidence

Checking Your Ego Lose the Need to Win Proving Yourself vs. Improving Yourself Employer Arrogance The Power of Humility Building Your Confidence Impostor Syndrome

Chapter 7: Combating Complacency

How Complacency Happens Business Entropy Embracing Change Continuous Improvement Places to Improve

Chapter 8: Constructive Comparison

Constructive Comparison vs. Destructive Comparison Filling in the Blanks—Incorrectly Making It About You Choosing Your Reference Points Choosing the Metrics that Matter

Part III: Mastering the Wealthy Franchisee Skill Set

Chapter 9: Blow Their Minds, Grow Your Business

The Untapped Opportunity of Customer Service Customer Service Is Your Best Form of Marketing How Marketing Can Hurt Your Business Transactions vs. Experiences Creating Meaningful Connections Clarify What Business You’re Really In

Chapter 10: Assembling Your High-Performance Team

The Challenge of Having Employees Team Building vs. Team Cohesion Aptitude and Attitude Learning from Franchisors Hiring Bias Using a Hiring Matrix

Chapter 11: Managing Your High-Performance Team

Managerial Mindset Coaching Employees for Higher Performance Motivating Employees

Chapter 12: Improving the Score with Your Franchisor

The Importance of Trust Tug of War with Your Franchisor Anticipating Conflict Franchise Triggers Engaging with Your Franchisor What If My Franchisor Really Is That Bad?

Chapter 13: Bigger Picture, Bigger Payoff

What, How, and Why? Thinking Big Beyond Your Business Thinking Big Within Your Business Formalizing Your Philosophy Operationalizing Your Philosophy Being a Community Hero

Chapter 14: Final Thoughts

Acknowledgments About the Author Index