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Index
Chapter One Lessons From the Sandbox Chapter Two Check Your Moral Compass Chapter Three Play By the Rules Chapter Four Setting the Example Chapter Five Keep Your Word Chapter Six Why We Cross the Line Chapter Seven Pick Advisors Wisely Chapter Eight Get Mad, Not Even Chapter Nine Graciousness Is Next To Godliness Chapter Ten Your Name Is On the Door Chapter Eleven The Obligation To Give Back Chapter Twelve The Bottom Line Chapter 1. Stumbling into the Business World Chapter 2. 9/11 Chapter 3. The Question Was Answered... Chapter 4. ...But I Don't Want to Be a Corporate Bureaucrat Chapter 5. Getting Off the Ground Chapter 6. The Ten-Minute Turnaround Chapter 7. The Great Texas Whiskey War Chapter 8. I Just Couldn't Resist Chapter 9. Some of the Obvious Things I Learned Chapter 10. We're in What Kind of Business? Chapter 11. With a Little Help from Our Competitors... Chapter 12. Leaders Are Everywhere Chapter 13. Great Organizations Have Great Leaders at Every Level Chapter 14. In Case You Didn't Get It... Great Organizations Have Great Leaders at Every Level Chapter 15. Great Leaders Make the People Around Them Better Chapter 16. People Recognize a Phony Chapter 17. People Follow a Leader They Trust Chapter 18. Who Wants the "Best" People? Chapter 19. Looking for the Right People Chapter 20. Interview for Attitude Chapter 21. Attitudes Also Matter at 30,000 Feet Chapter 22. Everybody Remembers Their Interview Chapter 23. Every Job Affects Others Chapter 24. People Need to Understand Their Mission Chapter 25. Shared Goals, Shared Knowledge, and Mutual Respect = A Shared Mission Chapter 26. Do People Think Like Employees or Owners? Chapter 27. Making Employees Owners Chapter 28. A Sense of Ownership Chapter 29. Make Work Fun Chapter 30. Build a Customer Service Culture Chapter 31. Everything He Did Was So I Could Come to Work... Chapter 32. Fun Can Have a Purpose Chapter 33. Celebrate Success and Achievement Chapter 34. Creating Entrepreneurs Chapter 35. Encourage Unconventional Thinking Chapter 36. Suggestion Boxes Chapter 37. Many Roads Lead to the Promised Land Chapter 38. Define the Right Goals and Give People Room to Succeed Chapter 39. The Two-Minute Drill Chapter 40. Give People Something to Believe In—Define a Grand Mission Chapter 41. Create a Culture in Which People Want to Do the Right Things Chapter 42. It's a Family Affair Chapter 43. The Tactics of Success May Vary, but the Principles Are Constant Chapter 44. Be Yourself and Have Some Fun Chapter 45. It's a Round World Part OneMoral Intelligence Part TwoDeveloping Moral Skills Part ThreeMoral Leadership
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