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Index
Acknowledgments
Foreword
Chapter 1: Plan to Win
Chapter 2: Why Do You Need a Plan?
Chapter 3: Business Plan Basics
Chapter 4: Mission and Goals
Chapter 5: Executive Summary and Business Strategy
Chapter 6: Know Your Business
Chapter 7: Know Your Real Estate
Chapter 8: Structure and Strategy
Chapter 9: The Logistics
Chapter 10: Marketing Your Business
Chapter 11: Market Trends and Timing
Chapter 12: Funding and Financials
Chapter 13: Financial Forecasting
Chapter 14: Presenting the Plan
Chapter 15: Using Your Winning Plan
Appendix IV. Marketing
About the Author
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