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Index
Cover
Front Matter
1. Introduction to Predictive Analytics
2. Know Your Data: Data Preparation
3. What Do Descriptive Statistics Tell Us
4. Predictive Models Using Regression
5. The Second of the Big 3: Decision Trees
6. The Third of the Big 3: Neural Networks
7. Model Comparisons and Scoring
8. Finding Associations in Data Through Cluster Analysis
9. Text Analytics: Using Qualitative Data to Support Quantitative Results
Back Matter
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