Well-Designed · How to Use Empathy to Create Products People Love by Kolko, Jon -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Contents Introduction: From Design Thinking to Design Doing

A New Way of Developing Products The Nitty-Gritty

1 By Design

The Scope of a Product Wait, That’s Really Someone’s Job? What Is Design Thinking? Bringing Design Thinking to Product Management An Interview with Joe Gebbia, on Creative Roles and Intuition

2 Product-Market Fit: Finding Broad Appeal

What Is “the Market”? Seeking Signals from the Market Frameworks to Synthesize Product-Market Signals An Interview with Josh Elman, on the Process of Product Management

3 Behavioral Insights: Identifying Latent needs and Desires

Observing Human Behavior Seeking Signals from People Frameworks to Synthesize Behavioral Insights An Interview with Gary Chou, on the Spirit and Soul of Product Development

4 Product Strategy: Sketching a Playbook of Emotional Value

Understanding Design Strategy Identifying the Emotional Value Proposition Developing a Product Stance Considering Analogous Situations An Interview with Mark Phillip, on Restraint in Product Decisions

5 Product Vision: Crafting the Product Details

Defining the Product Exploring, through Iteration and Variation Recruiting People to the Product Vision An Interview with Frank Lyman, on the Career of Product Management

6 SHIPPING

Building and Leveraging a Product Road Map Sweating the Details Taking a Proactive Stance An Interview with Alex Rainert, on Growing a Product and a Business

Conclusion: The future of Product Management Notes About the Author