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Index
Cover Page
Title Page
Copyright
Praise For This Book!
Dedication
Acknowledgments
Contents
Introduction
Rule 1 Rules Are Meant to Be Broken
Section I Strategy, Planning, and Alignment
Rule 2 Have a Go-to-Market Strategy
Rule 3 Understand the Funnel
Rule 4 Know What Type of Team You Need
Rule 5 Don’t Be Afraid to Ask for Expert Advice
Rule 6 Choose Your Location
Rule 7 Inside Sales Should Report into Sales
Rule 8 Define Your Ideal Inside Sales Rep Qualifications
Rule 9 Define a Qualified Lead
Rule 10 Allocate Resources to Qualify Inbound Leads
Rule 11 Establish Lead Scoring Definitions
Section II Getting Started
Rule 12 Hire a Qualified Leader
Rule 13 Invest in Sales 2.0 Productivity Tools
Rule 14 Develop an Onboarding Process
Rule 15 Set and Monitor Metrics
Rule 16 Adopt a Sales Methodology
Rule 17 Arm Your Inside Team with Scripts, Templates, and Professional Collateral
Rule 18 Feed the Team
Rule 19 Link Compensation to Desired Behaviors
Rule 20 Incent Inside and Outside Sales to Work Together
Section III Leading and Managing
Rule 21 Motivate with Contests
Rule 22 Inspire, Coach, and Mentor
Rule 23 Use and Monitor Social Media
Rule 24 Smart Cold Calling Works
Rule 25 Closely Manage Your Deals
Rule 26 Forecast Accurately
Rule 27 Maximize Your Recurring Revenue
Rule 28 Know How to Manage Quotas
Rule 29 Money Isn’t the Only Motivator
Rule 30 Avoid Time Wasters
Rule 31 Run Effective Meetings
Rule 32 Know the Cost of a Bad Hire
Rule 33 Develop an Ongoing Talent Pool
Section IV Optimizing
Rule 34 Optimize Lead Conversion
Rule 35 Appreciate the Value of Time Management
Rule 36 Combine Inside Sales with Internet Sales
Rule 37 Perform Call Monitoring and Coaching on a Regular Basis
Rule 38 Gear Your Training to Inside Sales
Rule 39 Create a Culture of Communication and Feedback
Rule 40 It Is a Company-Wide Effort
Rule 41 Be Willing to Adjust
Rule 42 These Are My Rules What Are Yours?
Appendices Glossary
Appendix A Expert Resources
Appendix B Onboarding Sample Schedule
Appendix C Productivity Metrics
Appendix D Social Media
Appendix E Phone Call Coaching Tips
About the Authors
Your Rules 42 Rules Program
Other Happy About Books
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