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Index
Cover Page
Title Page
Copyright Page
Dedication Page
Contents
Acknowledgements
Foreword by Russell Muirhead
1. Introduction: The Rhetorical Presidency
2. The Old Way: Founding and Forms
Constitutional Principles
Official Rhetoric
3. The Old Way: Developed and Expressed
“Unofficial” Presidential Rhetoric
The Great Exception: Andrew Johnson
4. The Middle Way: Statesmanship as Moderation
Theodore Roosevelt and the Hepburn Act
Conditions of Success
The Old Way Revised
5. The New Way: Leadership as Interpretation
Reinterpreting the Constitutional Principles: Woodrow Wilson’s Statecraft
New Standards, New Forms
Comparing Rhetoric: Old and New
6. Limits of Leadership
The Problem of Credibility: Woodrow Wilson and the League of Nations Campaign
The Breakdown of Deliberation: Lyndon Johnson’s War on Poverty
7. Dilemmas of Governance
Crisis Politics and Normal Politics
Campaigns, Wordsmiths, Media
Ronald Reagan, The Great Communicator
The Rhetorical Prerogative
Afterword
Index
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