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Index
Dedication
Contents
Author’s Note
Part I: Discovering the Chasm
Introduction: If Mark Zuckerberg Can Be a Billionaire
1 - High-Tech Marketing Illusion
2 - High-Tech Marketing Enlightenment
Part II: Crossing the Chasm
3 - The D-Day Analogy
4 - Target the Point of Attack
5 - Assemble the Invasion Force
6 - Define the Battle
7 - Launch the Invasion
Conclusion: Leaving the Chasm Behind
Appendix 1: The High-Tech Market Development Model
Appendix 2: The Four Gears Model for Digital Consumer Adoption
Index
About the Author
Also by Geoffrey A. Moore
Credits
Copyright
About the Publisher
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