Campaigns and Elections American Style by Thurber, James A. -- Read -- Imperial Library of Trantor

Index

TRANSFORMING AMERICAN POLITICS BOOKS IN THIS SERIES Title Page Dedication Acknowledgements 1 - Understanding the Dynamics and the Transformation of American Campaigns

Election Campaigns Are Wars Campaign Strategy, Message, Organization, and Planning An Overview of This Book Conclusion Acknowledgments Notes References

2 - Creating a Winning Campaign Strategy

Introduction Step 1: Define a Desired Outcome Step 2: Develop Situational Awareness Step 3: Defining a Winning Coalition Create a Strategic Communications Plan

3 - The Use of Survey Research in Campaigns

Introduction A Brief History . . . And a Look Ahead The Four Elements of a Winning Campaign Why Do Campaigns Poll? How Campaigns Use Polls Facts and Myths About Push Polling Questionnaire Design Targeting Demographic Subgroups Understanding How to Read Polls Using Focus Groups The Bottom Line: Campaign Polling Notes

4 - Strategies and Tactics of Fund-raising in 2008

Introduction Primary Fund-raising Strategies Obama’s Fund-raising Tactics General Election Fund-raising Strategies Conclusion Notes

5 - Fund-raising Strategies in the 2008 Presidential Campaign

The Demand for Dollars Fund-raising in the Primary Campaign General Election Fund-raising Looking Ahead Acknowledgment Notes

6 - The Selling of the President in a Converged Media Age

The King Is Dead. Long Live the King! The Audacity of Change The Converged Media Candidate, 2008 Notes

7 - How the Media Covered the 2008 Election: The Role of Earned Media

The History of Earned Media Earned or Free? Framing and Delivering the Message The News Media Earned Media: What Worked and What Didn’t Controlling the Message What Comes Next? Acknowledgment Notes

8 - Fieldwork in Contemporary Election Campaigns

Voter Identification and Targeting Campaign Communications Voter Registration and Get-Out-the-Vote Drives Fieldwork and Election Outcomes Fieldwork, Political Parties, and Campaign Volunteers Conclusion Notes References

9 - Dimensions of Campaigns in the Age of Digital Networks

The Dimensions of Digitally Networked Campaigns The Tools of the Trade Conclusion Notes

10 - Election Law Is the New Rock and Roll

The 2000 Presidential Recount The Help America Vote Act (HAVA) Litigation Over Voter Access Fixing Election Administration The Voting Rights Act Recounts Since Bush v. Gore Reforming Campaign Finance Conclusion Notes

11 - Campaign Ethics in a Changing World

Introduction Who Sets the Boundaries? Putting It in Perspective: Historical Precedents New Tools, Old Problems Communication and Perception: The Role of the Media The Power of the New Media Setting an Ethical Course Conclusion: A Code of Ethics or a Call to Action? Notes

12 - Madness in Michigan: A Microcosm of Elections American Style

The Primary Season: Battles Between More Than the Candidates The General Election: In Like a Lion, Out Like a Lamb Concluding Thoughts Notes

13 - Campaigns Matter

Election Rules Matter Campaign Strategy Matters Campaign Messages Matter Campaign Organization Matters Campaign Management Matters Conclusion Notes

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