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Index
Cover Series Titlepage Copyright Dedication Preface CHAPTER 1 Sensory Finance
Beating the Bias Blind Spot Illusory Pattern Recognition Superstitious Pigeons—and Investors The Super Bowl Effect: If It Looks Too Good to Be True, It Is Your Financial Horoscope: Forecasting and the Barnum Effect Uncertainty: The Unknown Unknowns Illusion of Control Stocks Aren't Snakes Herding Availability Assuming the Serial Position Hot Hands Financial Memory Syndrome Attention! The Problem with Linda Representation The Seven Key Takeaways Notes
CHAPTER 2 Self-Image and Self-Worth
The Introspection Illusion Blind Spot Bias, Revisited Rose-Colored Investing Past and Present Failures Depressed But Wealthy Disposed to Lose Money Loss Aversion Anchored Two Strangers Hindsight's Not So Wonderful Deferral to Authority Emotion Black Swans Dirty Money, Mental Accounting A Faint Whisper of Emotion Psychologically Numbed Martha Stewart's Biases Retrospective Annual Returns Nudged Mindfulness The Seven Key Takeaways Notes
CHAPTER 3 Situational Finance
Disposition vs. Situation Beauty Is in the Eye of the Investor Angels or Demons? Merely Familiar Lemming Time Story Time Wise Crowds? Adaptive Markets George Soros's Reflexivity Grow Old Quickly Speaking Ill The Power of Persuasion SAD Investors Sell in May . . . The Mystery of the Vanishing Anomalies Tweet and Invest Fire! The Rise of the Machines The Seven Key Takeaways Notes
CHAPTER 4 Social Finance
Conform—or Die Groupthink Motivated Reasoning Polarized A Personal Mission Statement: Social Identity and Beyond Gaming the System You've Been Framed Behavioral Portfolios Dividend Dilemmas The Language of Lucre Embedded Investing Financial Theory of Mind Trust Me, Reciprocally . . . Akerlof's Lemons The Peacock's Tail Facebooked Be Kind to an Old Person The Seven Key Takeaways Notes
CHAPTER 5 Professional Bias
Mutual Fund Madness Is Passive Persuasive? Losing to the Dark Side Forecasting—The Butterfly Effect Forecaster Bias Feminine Finance Trading on a High Marriage and Money Muddled Modelers CEO Pay—Because They're Worth It? Corporate Madness Buyback Brouhaha Oh No, IPO Your 6 Percent Self-Inflicted Trading Tax Expert Opinion? Avoid the Sharpshooters The Seven Key Takeaways Notes
CHAPTER 6 Debiasing
Numbers, Numbers, Numbers Losing Momentum Mean Reversion Short Shift Diworsification Disconfirm, Disconfirm Reverse Polarization Expected Value Investing in the Rearview Mirror Living with Uncertainty Sunk by the Titanic Effect Changing your Mind Love Your Kids, not Your Stocks Cognitive Repairs Satisficing The Seven Key Takeaways Notes
CHAPTER 7 Good Enough Investing
#1: The Rule of Seven #2: Homo Sapiens, Tool Maker #3: Meta-Methods #4: Be Skeptical #5: Don't Trust Yourself #6: Self-Control Is Key #7: Get Feedback A Behavioral Investing Framework Step #1: Making It Personal Step #2: Build an Investing Checklist Step #3: Write It Down Step #4: Diarize Reviews Step #5: Get Feedback Step #6: Do Autopsies Step #7: Update Adaptively The Worst Offenders Tools The Mechanics of Investing The Seven Key Takeaways Notes
CHAPTER 8 A Few Myths More
Myth 1: Money Makes Us Happy Myth 2: Everyone Can Be a Good Investor Myth 3: Numbers Don't Matter Myth 4: Financial Education Can Make You a Good Investor Myth 5: I Won't Panic Myth 6: Debt Doesn't Matter Myth 7: I Can Get 7 Percent a Year from Markets Myth 8: Inflation Doesn't Matter Myth 9: Everyone Has Some Good Investing Ideas, Sometime Myth 10: I Don't Need to Track My Results The Seven Key Takeaways Notes
CHAPTER 9 The Final Roundup
Notes
About the Companion Website About the Author Index End User License Agreement
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