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Index
Cover
Dedication
Glossary of key names and terms
Some key moments in Formula One during the Brawn era
Introduction
Part 1: Ross Brawn’s Career
Part 2: Strategy in Formula One
Introduction
The Three Dimensions of Strategy
Total Competition
Strengths and Weaknesses
Human Nature
Intelligence
Operational Art
Rhythms and Routines
Personal Organization
People
Simplicity
Racing
Leadership
Part 3: Observations
Observation 1. Strategy is a system.
Observation 2. Avoid unnecessary conflict.
Observation 3. Build trust consciously.
Observation 4. Know yourself and know the other.
Observation 5. Embrace humility.
Observation 6. Invest in people and culture.
Observation 7. Take the measure of time.
Observation 8. A complete process leads to a competitive product.
Observation 9. Develop and apply a set of rhythms and routines.
Observation 10. Just adopt!!
Observation 11. Define the line – and own it.
Observation 12. Strive for simplicity, manage complexity.
Observation 13. People innovate naturally.
Observation 14. There is a place for data – and intuition.
Observation 15. Strategy can be studied and applied.
List of Illustrations
Selected further reading
Acknowledgements
Picture credits
Index
Copyright
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