Getting a Social Media Job For Dummies® by Briz, Brooks -- Read -- Imperial Library of Trantor

Index

Cover Title Page Table of Contents Introduction

About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

Part I: So You Want to Work in Social Media

Chapter 1: The Big Picture of Social Media Jobs

Defining Social Media Demonstrating the Value of Social Media Finding an In Knowing Who Does the Hiring

Chapter 2: Seeing Yourself in a Social Media Job

Preparing to Prove Your Worth Checking Your Daily To-Do List Trading Off Between Bigger and Smaller Entities Jobs Coming from All Sides Eyeing the Trends Understanding the Social Media Department Measuring Your Results

Chapter 3: Key Social Media Concepts You Should Know

Knowing Your Value Ensuring Success with Social Media Reaching Beyond Social Media Defining Your Social Media Talents Creating Remarkable Content

Part II: Getting Your Social Media Education

Chapter 4: Roles in Social Media Revealed

Honing Your Skills Knowing Your Type (or Someone Else’s)

Chapter 5: Foundations of Social Media Education

Surfing the Learning Curve Investigating Certification Programs Getting a Degree Going Online for Education Attending and Participating in Conferences Bushwhacking Your Own Path

Chapter 6: Making Your Own Way

Reflecting and Adjusting Your Sails

Chapter 7: Knowing Your Social Media Tools

Strapping On Your Tool Belt Digging In to Your Tools Tapping into the Big Five and Further

Part III: Finding Your Fit with the Right Organization

Chapter 8: Life as a Social Media Consultant

Seeking Out Social Media Consulting Opportunities Offering Your Services to Local Consultants Looking at a Typical Day Clearing a Career Path: Consultant to Executive Pros and Cons of Being a Consultant

Chapter 9: Working as an In-House Social Media Specialist

Typical Social Media Team Roles Knowing Your Role’s Expectations Getting Assigned Projects Being Part of a Business Unit Communicating Across Business Silos Delivering Results

Chapter 10: Living on the Edge with a Start-Up

Knowing Whether You Have What It Takes Start-Ups with Social Media in Their DNA Bootstrapping a Social Media Team Pros and Cons to Start-Up Life

Chapter 11: Starting Your Own Social Media Company

Giving You a Heads Up Establishing Your Offering Making It Clear How You’ll Compete: Your USP Handling Legal Matters Banking Accounting Best Practices Graphic Design Developing Your Company's Website Client Acquisition

Part IV: Becoming a Top Social Media Pro

Chapter 12: Building Your Network and Your Brand

Have We Met? Networking Effectively Using the Big Five to Your Best Advantage Contacting People You Know Going with the Pros Meeting Face to Face Tapping Into Groups and Associations Keeping Tabs Building a Professional Brand Presence Building Your Personal Brand

Chapter 13: Creating a Winning Résumé

Knowing the Basics Defining Résumé Types Spotting Résumé Content and Layout Crafting the Perfect Cover Letter Valuing Professional Recruiters

Chapter 14: Preparing to Nail Your Interview

Using the 7-3-1 Principle Learning About Culture Taking on Applicant Relationship Systems (ARS) Preparing for an Assessment Valuing Types of Interviews Mastering Interview Basics Asking Questions Etching Out Areas of Focus and Executing Tracking and Managing Submissions and Contacts Negotiating an Offer

Chapter 15: Becoming a Star Employee

Satisfying Your Heart and Mind at Work Planning for Three Years from Now

Part V: Your Day-to-Day Social Media Responsibilities

Chapter 16: Creating Reasonable Expectations

Working: No Average Day Typical Social Media Deliverables Explaining Social Media Metrics Measuring Your Impact Establishing Your Secret Social Media Weapons

Chapter 17: Getting Ahead

Following the Steps Telling the Right People Earning It Developing Additional Social Media Skills Keeping Current Building Freelance Work

Chapter 18: Getting a Job Even if You Have One

Making Opportunities Approaching with a Social Media Plan Concentrating on the Company Closing the Deal Social Media Reporting

Part VI: The Part of Tens

Chapter 19: Ten Social Media Best Practices

Defining Your Mission, Vision, and Purpose Developing a Listening Strategy Formulating a Highly Functional Decision Tree Establishing Proactive Rather Than Reactive Goals Serving Customers and Prospects Developing Engagement Standards Abiding by Your Engagement Standards Organizing Accountability Conducting Continuous Improvement Remaining Transparent

Chapter 20: Avoiding Ten Common Social Media Job Mistakes

Setting Unrealistic Goals and Expectations Forgetting to Consistently Promote Talking and Never Listening Focusing on Yourself Rather Than Community Updating as Part of a Schedule Engaging Too Little Branding Inconsistently Across Platforms Failing to Establish a Lead-Generation Strategy Concentrating on Too Many Social Media Sites Getting Too Personal

Chapter 21: Ten Ways to Stand Out from the Crowd

Standing Out Positively Thinking for Yourself Taking Chances That No One Else Will Being Willing to Fail Strictly Defining Your USP Thanking Stakeholders Genuinely Under-Promising and Over-Delivering Building Context with Every Connection Demonstrating Experience, Knowledge, and Influence Choosing to Be Different

Chapter 22: Top Ten Social Media Resources

Technorati Quantcast Social Media Examiner Mashable Alltop Digital Trends Social Media Today Reddit Twitter Social Times

Glossary: Talk the Talk About the Authors Cheat Sheet Advertisement Page Connect with Dummies End User License Agreement

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