The Art of Children's Portrait Photography by Lackey, Tamara -- Read -- Imperial Library of Trantor

Index

Table of Contents INTRODUCTION: The Spark That Fuels a Profession

Summary of Business and Studio Growth to Date What You Are About to Learn

1. Contemporary Children’s Photography

What is Contemporary Photography? What Contemporary Photography is Not Why Traditional Portraiture Still Matters. A Lot

2. Working With Children

“You’re So Good With Kids!” (How to Draw Out Every Child) Observe and Ask Questions Personality Typing Recognizing Personality Types and Blends

The Performer or Superstar The Shy One The Interactive One The One Who Just Needs to Warm Up The “Spirited Child” The One Who is Sick, Tired, and/or in the Middle of a Four-Hour Tantrum

Why Falling in Love Easily is Good for This Career If It Doesn’t Come Naturally

Draw Them In Stay Current with Kid Culture Dress Casually Be Patient! Watch Your Subject. A Lot

3. Basic Portrait Photography Overview

Equipment Lighting

Location Lighting Studio Lighting

Setup A Setup B Setup C Adjusting the Backlight Night and Low-Light Shooting

Composition

Camera Angle Leading Lines Framing Subject Placement

The Rule of Thirds Centering

Creative Cropping

Posing

Some Simple Rules Organic Directive Posing

Environment

Outdoors

The Urban Setting The Park

The Home The Studio

A Cool Location is Best, But...

4. The Actual Shoot

Preparing the Client and Learning Who They Are Why The Location Can Make a Difference

Children’s Personalities Parents’ Personalities Do a Reality Check

Great Photography: It’s All in How You See It Be Careful—It’s Crazy Out There

5. After the Shoot

How to Create and Manage a Smart Business Flow

Three People at Work Create an Organization Chart Close Out Jobs, Clear Your Head

Digital Workflow

Backing Up Edit Your Images

The Importance of Inclusive Editing

Backup and Organize Prepare the Proofs

6. The Consultative Sales Session and Image Delivery

An Added Service to Your Clients

Mixing Art with Profit Selling Actually is an Art Become an Educator

If Salesmanship Doesn’t Come Naturally Preparing for the Consultative Session Running a Consultative Sales Session (Without Selling) The Wrap-Up

Image Delivery Packaging (It’s More Than Just a Box) The Actual Delivery

The End of the Cycle is Really Just the Beginning

7. Advertising, Marketing, and Promotion

Advertising, Marketing, and Promotion Creating a Marketing Plan Deciding on the Type of Client Reaching Out to Your Desired Client

Word of Mouth Blogging Advertising

Print Media Radio Online Media

Vendor and Retail Referrals Promotional Materials Direct Mail Networking Charitable Marketing Public Relations Getting Published Your Web Site E-Newsletters Sponsorship Opportunities

8. Pricing

Deciding on the Type of Business You Want Perceived Value in the Market Using Session Fees as a Studio Scheduling Tool Cost of Goods and Cost of Time

9. To Sum Up

Staff Relationships: Internal and External

External Internal

Mistakes Can Make You Stronger (But Go Ahead and Avoid These Specific Ones)

The Family Reunion that I (Nearly) Ruined The Family Portrait that I Missed, Rescheduled, Then Lost The Revenue I Missed by Not Meeting with Clients

Staying Current in an Ever-Changing Industry Keeping You Authentic In Conclusion

Thank You Index

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