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Index
Cover
Title Page
Copyright
Dedication
Epigraphs
Contents
List of Tables
Abbreviations in Text
Preface
Chapter 1: Of the Other America
Brazil in the Twentieth Century
Commercial Cultures of the Brazilian Archipelago
Brazil’s American Century
Chapter 2: One of the Great Automobile Countries in the World
Detroit Dreams
Meet the Press
Madison Avenue Arrives
Helping Hands
Radio, Radio
Movies and Mores
Chapter 3: Between the Two Great American Countries
Travelers, Traders, and Thieves
Friendly Competition
Mission, Institutionalization, and Esprit de Corps
Media Matters
Counting Heads
Radio Romance
Standard Brands
Two, Three, Many Inter-Americanisms
A Ford in Your Future
Chapter 4: A True Revolution in Consumption and Commerce
Retail Revolutions
Happy Days
Media Old and New
Big Tickets and Creature Comforts
Supermarketing
Prosperity Professionals
Chapter 5: An Economy of Abundance
Modernity Shows
Media Mastery
Keh-tching!
Arrival
Big Brazil
Comfort Zones
A, B, C, D^x
An Abundance of Fables
Chapter 6: The Beginning of Things
Their Own Best Customers
Composite Characters
Critics and Creators
Creative Portraits
Staging Consumerism
Slouching toward Veblen
Postscript
Notes
A Further Note on Archival and Periodical Sources
Bibliographical Essay
Acknowledgments
Index
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